Cisco (on Traffic Management): "Customers are asking - how do we make money from this?"

       

Watch Jon Morgan, Senior Manager of Service Provider Product Marketing, Cisco, summarizing his impressions from last's week Broadband Traffic Management event (here).

"Customers are asking - How do we make these networks profitable in the future ? .. We [Cisco] have a complete policy solution .. from our evolved packet core pieces, to our integrated in-line services [ASR-5000] to working with the various PCRF partners that we integrated into the solution"

"It was a good event!"

See "Cisco: Mobile Internet Monetization Case Studies - Verizon Wireless, Vodafone Hungary and Turkcell" - here and "Cisco Recommends: Partner, Enhance QoE and Monetize OTT Video" - here.