Yes, carrier behavioral advertising is back - as well as Phorm, one of the early players whose acts in the previous round nearly terminated the space for nearly 3 years.
Last week we saw that Orange France (DSL) "likes to know you better" (here) - and now - "With no public debate before the launch at the end of September, Romtelecom has presented a new service called MyClicknet, which basically implements the Phorm behavioural advertising solution with an opt-in approach".
Romtelecom , jointly owned by OTE, Greece (54%) and The Ministry of Communications and Information Society (MCSI), Romania (46%), has close to 1.1M broadband subscribers, 33% of the local market (June '11, here). The carriers' press release - "Surf the web directly to the point: MyClicknet from Romtelecom" - here - says - "The new service is another Romtelecom initiative to enrich its customers’ online experience via new services"
See "Phorm gets back on the European stage" - here.
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