UK: Top 4 ISPs Committed for Opt-In Parental Control

   
The UK government is pushing ISPs for many months now to offer a paternal control service (see "UK Government Pushes ISPs (Again) to Provide Better Parental Control" - here and "UK Government Wants "Opt Out" Parental Control" - here).

It seems that the goal was partially achieved now. The leading ISPs have committed to offer parental control, however as an opt-in service. 

UK's "#10" (stands for the Prime Minister) site reports that " .. Prime Minister and Children’s Minister, Sarah Teather (pictured) have hosted a summit at Downing Street on tackling the commercialisation and sexualisation of childhood .. The commitment from the top four internet service providers (BT, Sky, TalkTalk and Virgin) that all customers will receive an active choice at the point of purchase over whether they want to block adult content on their home internet or laptops".

Children’s Minister, Sarah Teather, said: "I welcome the tighter rules on advertising, and extra help for parents to control what their children view on the internet. These actions are important steps in the right direction".

See "PM launches Parentport website" - here.