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“By offering unlimited voice calls and texts, while making data the only component in a bundled plan with positive marginal costs to consumers, wireless operators as AT&T and Verizon help to prop up voice and messaging, making positive revenue contributions in the short to medium-term. Rich Communication Services (RCS) and voice and messaging APIs are a key part of their strategy of making carrier-based calls and messaging relevant to their customers”.
See "Global Mobile Data Will Exceed 40% of Total Service Revenue by 2014" - here.
See "Global Mobile Data Will Exceed 40% of Total Service Revenue by 2014" - here.
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