[Strategy Analytics]: How MNOs will Reach 300M Joyn Subscribers?

How can MNOs go beyond SMS and voice when competing with OTTs? - just put it in the box and support market features says Strategy Analytics. And pricing is also important.

A new report by Nitesh Patel (pictured), Senior Analyst, "8 Reasons Why Joyn Has A Role In The Future Of Messaging" underlines "how Joyn, an evolution of current mobile operator communication services, will allow mobile operators to remain relevant in mobile messaging, despite its slow roll-out and fierce competition from messaging applications like WhatsApp, Facebook, Blackberry Messenger and Apple's iMessage".

"Strategy Analytics identifies the native integration of Joyn by handset OEMs, consumers' use of multiple communication services, and support for the most popular messaging features as three major reasons Joyn will become part of consumers' mobile communications mix ..  Joyn can be discovered easily, is simple to access and use, supports the most widely used messaging features and is priced comparably against competitive offerings .. A key barrier to Joyns discoverability and availability will have been overcome once Joyn is integrated on handsets .."

 

"To date, just nine operators in four countries have launched Joyn services. Strategy Analytics expects a continued fragmented launch of Joyn by operators over the next 12 months, with the decision to offer Joyn, dependent on deployment plans for LTE and the motivation to fight against OTT players: 

Country	Operator	Launch Date	Device support
Germany	T-Mobile	Mar 2012	Android  2.3+ and iOS apps
S Korea	SK Telecom	Dec 2012	Android 2.3 app iOS app slated early 2013 app
S Korea	KT Freetel	Dec 2012	Android 2.3 app iOS app slated early 2013
S Korea	LG U+	Dec 2012	Android 2.3 iOS slated early 2013
Spain	Orange	Nov 2012	Android v2.2+ and iOS Samsung Galaxy SIII LG Optimus L9, One S HTC, Nokia Lumia 920 Sony Xperia Z
Spain	Movistar	Nov 2012	As Above
Spain	Vodafone	Nov 2012	As Above
USA	MetroPCS	Oct 2012	Android v2.2+
Germany	Vodafone	Aug 2012	Android v2.2+ and iOS

See "8 Reasons Why Joyn Will Approach 300 m Users By 2017" - here.