Thursday, April 18, 2013

Sandvine and Openwave Offer Joint VAS Steering Solution

Openwave Mobility announced a joint solution with Sandvine to
"enable mobile operators, to deliver advanced monetization capabilities by empowering them to rapidly introduce new Layer 7 services including targeted video optimization, innovative pricing models, and subscriber self-care"

This follows a previous announcement by Sandvine of similar solutions with other partners: "Sandvine: 40 Joint Deployments with PeerApp, Mobixell and Netsweeper" - here.

"Sandvine’s Policy Traffic Switch .. combined with Openwave Mobility’s Integra4 .. offers operators a solution whereby data traffic can be classified at line-rate and appropriate Layer 7 application traffic can be steered to Integra4 to apply services. These services can include video optimization, parental controls or even dynamic content insertion for engaging users with inline promotions. These promotions typically include new Application-based Price Plans which are easy for subscribers to adopt and are known to lead to significant incremental ARPU increase .. the Sandvine-Openwave Mobility solution has been successfully trialed with live traffic by a North American operator".

See "Openwave Mobility and Sandvine Collaborate to Empower Operators to Pursue Large-Scale Monetization Opportunities" - here.

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