Avvasi published its analysis on the ".. impact of Facebook’s Instagram video launch on mobile networks .. the impact on mobile networks is significant as the total number of video sessions observed has doubled since service launch, with Instagram now accounting for over 30% of the total OTT video, instantaneously passing Google’s YouTube and Twitter’s Vine. Furthermore, in some networks, the service launch has negatively impacted the overall quality of video delivered, due to the sudden increase in traffic and network congestion".
See "This is your Network on Instagram – Avvasi Highlights the Impact of Facebook’s Instagram videos" - here.
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