A new guest post will be published on Monday. In his article, "Video adverts – glass half empty or half full for mobile operators?" my 27th guest, Chris Koopmans, will discuss video ads - The impact that streamed video ads will have on the mobile networks and on users’ quality of experience, how operators can understand subscriber behavior and act on it to lessen the deleterious impact of high levels of video traffic and use this understanding to monetize customer experience.
"We may not need to wait long for video traffic to accelerate its growth. Facebook looks set to begin moving forward with video adverts, a step that may be setting off alarm bells at networks operators" says Chris.