A new survey by Richard Webb (pictured), directing analyst for microwave and carrier WiFi, Infonetics Research finds that ".. Best-effort WiFi is no longer good enough; mobile operators need carrier-class sophistication. Next-gen carrier WiFi has evolved to enable operators to deliver the same quality of experience as mobile networks through closer integration with the mobile RAN, “Hotspot 2.0 will go a long way to building the bridge between the technologies from a technical standpoint, but operators are still figuring out how to position WiFi within their broadband offerings and which service models will generate the most revenue.. Offload of data traffic is not enough; WiFi’s got to pay for itself.”
".. revenue generation, enhanced throughput and use of unlicensed spectrum are the top deployment drivers for carrier WiFi .. The fastest-growing monetization models for WiFi services are tiered/premium hotspots, managed hotspots and WiFi roaming".
See "Mobile operators reveal plans to monetize WiFi" - here.