A new report from In-Stat concludes that "While venue growth in Wi-Fi Hotspots has been and continues to be strong, usage growth has been phenomenal. AT&T reported a fivefold increase from 1Q09 to 1Q10. Other operators have experienced similarly strong growth in usage. In-Stat projects that worldwide annual hotspot connects are anticipated to grow to over 11 billion by 2014".
See "Wi-Fi Hotspot Sessions to Grow to Over 11 Billion by 2014" - here and "Worldwide Wi-Fi Hotspot Usage Soars, but is Model Sustainable?" - here.
"The hotspot market continues to experience strong growth in deployed venues and usage. As with the past several years, growth in the hotspot market is largely being driven by wireless and broadband providers embracing Wi-Fi as both a competitive differentiator and enhancement to core services."
"The total worldwide hotspot market size will swell to 319,200 venues by year-end .. Worldwide annual hotspot connects, or sessions, will reach over 2 billion by the end of 2010 with annual hotspot connects anticipated to grow to over 11 billion by 2014"
Amy Cravens, Market Analyst, In-Stat: “In the past, usage growth has largely been tied to venue growth, i.e. the more venues the more usage, and the rate of usage per venue was fairly constant. Going forward, however, usage growth will be driven by increases in connects per day at each venue. This is a result, at least in part, to a broadening base of Wi-Fi-enabled devices”
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