Sunday, October 31, 2010

Infonetics Research: Policy Management is not only Bandwidth Control; Names Top3 Vendors

  
A month ago Infonetics Research published a report on the policy management market (here), concluding that "Managing bandwidth consumption remains one of the greatest drivers for policy server".

Based on a new survey, Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research, reconfirms the previous report but provides also a wider angle view: "We have long said that policy is moving beyond basic bandwidth management to enable differentiated services and value-added subscriber capabilities, and this survey confirms that belief. While traffic management remains a key driver behind policy management deployments, operators tell us that they are increasingly implementing policy solutions to better monetize their networks, including tiered services and subscriber control capabilities, such as parental control”.

See "Operators turning to policy management for much more than bandwidth control" - here.



Infonetics found that "Tekelec (who recently acquired Camiant), Openet, and Bridgewater Systems came out on top when operators were asked to list who they consider to be the “top three policy management vendors”.

Compare to - "Yankee Group - Who are the Policy Management Leaders?" - here - Yankee names all 3, together with few others.

Openet was quick to use the marketing opportunity - a day before Infonetics - and issued a press release: "Infonetics Survey on Policy Management Names Openet Among Top Players"- here

"Although Openet has been in the policy market a relatively short time compared to our competitors, we are not surprised by Openet's ranking in this survey," said Michael Manzo, CMO of Openet. "Our relationship with Cisco [here and here], tireless innovation and unique approach to combining policy with charging have led to win after win for policy management deployments. This survey confirms what we already know -- that Openet has quickly moved into a leadership position, and with some additional time, will dominate this market."

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