A new brochure from
Cisco "
Premium Mobile Video Services" (
here) explains how
mobile operators may drive new revenues by differentiated service delivery.
Cisco recommends mobile operators to:
- Partner with OTT video content providers
- Use an intelligent mobile gateway (Cisco ASR-5000, for example - here) with application awareness capabilities and a Policy and Charging Control to identify when subscribers are watching the OTT partner content, enforce a "better than best-effort data connection" and charge "a small fee to the user"
It seems like everybody is happy with the Google-Verizon idea of not applying Net Neutrality to wireless services.
See also -
- Cisco Presentation: Deploying ASR-5000 - Policy, DPI, Inline Services - here
- Analysys Mason: CSP Say They should Partner with VAS and Content Providers - here
- TeliaSonera's New Business Model: Value-based Pricing - here
- Deutsche Telekom CEO: OTT providers should pay for High Quality - here
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