Amdocs: How to Deal with Mobile Data Capacity Growth?

    

A new white paper from Amdocs recommends 10 ways for mobile operators to deal with the increasing demand for bandwidth.

Some are obvious, (reminding me the advise of a board member on how to increase revenues - "sell more") some reflect the recent technology trends.

It will be interesting to see what role Amdocs will play with helping operators implement theses advises.

See "10 Ways to deal with Mobile Data Capacity Crunch" - here.

Amdocs' 10 recommendations are:

1. Expand existing cellsite capacity - several methods listed, including upgrade to HSPA+
    
2. Roll out LTE (after or instead of HSPA+, I guess)
    
3. Buy more spectrum
    
4. Offload data to Wi-Fi and femtocells - (see "[Yankee Group]: "half of the 4G operators to use femtocells" - here)
    
5. Deploy Metro-Femto
    
6. Sideload content
    
7. Introduce traffic shaping - (limit bandwidth hungry applications and/or use monthly caps - "Service providers such as T-Mobile USA, Mobilkom Austria and others have found more positive results from their customers by taking this approach [monthly quota]."
    
8. Expand range of data tariffs  - we are probably getting closer to Amdocs here, so are we going to see a PCRF product soon?
   
   "Approaches which could be considered include charging premiums or blocking some types of data traffic, such as streaming video which places high demands on network resources. Such services may be restricted to offpeak times or only through Wi-Fi/femtocells on some tariffs; premium tariffs could be charged for higher performance and/or priority"
    
9. Optimize, compress data content - for video traffic (see also "Does Video Optimization Solve Mobile Data Congestion?" - here)
    
10. Improve application design