"Retail telecoms revenue in Western Europe will continue to decrease – by 5% between 2010 and 2015" , according a latest report from Analysys Mason. "Mobile operators should strengthen their position in the two main growth areas: mobile broadband, and mobile handset content and data services.", concludes Yanli Suo-Saunders, Senior Analyst.
See "Mobile broadband, content and data services are key to helping operators combat falling retail revenue" - here
Rupert Wood, Principal Analyst at Analysys Mason said: “The best way to defend fixed retail revenue in the long term is to position broadband at the centre of the consumer proposition. Keeping voice charges artificially high or separate from broadband charges has only a short-term revenue benefit, and encourages abandonment of fixed-line services in the long term.”
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