[Zokem]: Apps Take 50% of Smartphone Internet Traffic

  

According to the Finish mobile analytics firm Zokem - "While mobile web browsing is still the top single driver of mobile traffic, native data applications, such as social networking, multimedia and maps, capture already 50% of all mobile data volume".

See "Applications Capture Already Half of Mobile Internet Traffic" - here. 

In the study, Zokem analyzed a dataset of more than 10 000 smartphone users, including 6.5 million distinct smartphone application usage sessions in 16 countries during 2009 and 2010.

"App stores, ... combined with a variety of non-browser based data applications pre-embedded in today’s smartphones, are now driving the growth of the mobile Internet”, says Dr. Hannu Verkasalo, founder of Zokem. “There is still a lot of usage inside the web browser. However, as mobile consumption patterns get richer, and people learn to require more and more functionalities, the native applications in most cases provide the best user experience”.

"In the chart below the top data applications are plotted to give a reflection of what people do on the mobile Internet. X- axis is the share of people who are using a particular application at least once per month, and Y-axis reflects the average number of minutes users spend with the application every month."

Note that the streaming applications - video, music and VoIP are used by a small percentage of the users (less than 10% each), with relatively small number of minutes per month (50-120), but probably generate most of the traffic due to the nature of the application compared to other applications.



Source: Zokem


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