Policy/QoS Deployments (23): Zain [Kuwait] Uses Redknee to Deliver Tiered Pricing

 

6 months ago we heard that "Zain Kuwait experienced 500% Increase in Mobile Data in 6 Months" (here) and now we see what they decided to do - by  "Leveraging Redknee’s data rating, charging and policy platform, NGRC, Zain Kuwait is launching innovative mobile broadband services whilst effectively managing its broadband resources by tracking customer usage in real-time and delivering tiered pricing packages"

See "Zain Kuwait Launches New Mobile Broadband Services with Redknee" - here.

Zain Kuwait is part of the Zain group, operating in 7 countries in the Middle East and serving over 34.2 million active customers (Q2 2010 report). In Kuwait they have 46% market share, using 1,692 sites. It has ~2.1M subscribers (6% of the group), but generates 26% of the group’s revenues.

Zain Kuwait will be using Redknee's software for its new service: e-GO eeZee (here), offering several pre-paid plans ("Super" and "Standard"), each with a number of time and volume limits options.

Khalid Al Omar, Zain Kuwait’s CEO, commented: “.. By launching new flexible, tiered pricing plans, we are able to bring the benefits of mobile broadband in a manner that is attractive to new markets segments, such as the cost-conscious and light-usage customers, as we continue to concentrate on driving data revenue.”