QoS Deployments (25): BT Selects Cisco's Video Content Delivery System

  

6 months ago Cisco announced Medianet (see "DPI Announcements - Cisco's Medianet Brings QoS For Video Using DPI" - here) as an enterprise solution that "enables the detection and optimization of video and video endpoints". I was wondering then if ISPs will be using the solution as well ..

Now we see that BT has decided to use Medianet - "The Cisco Content Delivery System (CDS) using medianet technologies enables BT Wholesale to establish broadband as a TV platform. Content Connect will deliver digital content to any computer, TV or mobile device on behalf of UK internet service providers giving broadcasters access to a large end user base – irrespective of service provider or technology"

See "BT Collaborates With Cisco To Deliver Online Video Platform" - here (Cisco) and here (BT)

"The collaboration with Cisco helps ensure that BT’s next generation Content Connect platform can cache content deep in the broadband network and so deliver it much closer to the end user – avoiding congested areas of the network. .. Based on Cisco CDS, BT Wholesale’s Content Connect service can offer a UK-wide service with quality of service (QoS) assurance and detailed reporting and analytics on how the customers’ content is being consumed. CDS also enables customers using BT Wholesale’s platform to monitor network status, and a broad array of details about the broadband user experience – all available on a single portal-based view. And, security concerns are reduced as content delivery will take place within a private network, avoiding the internet altogether."

The video delivery market (distribution and/or caching) targeting network operators (wholesale in this case), gained some traction recently. See the following posts for information on offering from Juniper, PeerApp, Huawei, Bluecoat and others.

• DPI/QoS Announcements: Juniper VXA Media Flow Engine  - here
• Yankee Group: CDNs Expand to Mobile Broadband [Independent Caching OK?] - here
• DPI/QoS Deployments (20): MWEB [South Africa] Uses PeerApp to Improve QoE  - here
• P2P and Video Caching: Huawei iCache Solution - here
• DPI Announcements - Blue Coat Introduces Carrier Caching Appliance - here