[Arbor Networks]: Google Generates 6.4% of Global Internet Traffic (+caching)

   

A recent post to Arbor Networks (recently acquired by Tektronix Communications - here) blog by Craig Labovitz, provides statistics collected by Arbor's ATLAS project, showing that Google "now represents an average 6.4% of all Internet traffic around the world. This number grows even larger (to as much as 8-12%) if I include estimates of traffic offloaded by the increasingly common Google Global Cache (GGC) [see slide below] deployments and error in our data due to the extremely high degree of Google edge peering with consumer networks"

See "Google Sets New Internet Traffic Record" - here.

"A quick analysis of the data also shows Google now has direct peering (i.e. not transit) with more than 70% of all providers around the world (an increase of 5-10% from last year). In fact, the only remaining major group of ISPs without direct Google peering are several of the tier1s and national PTTs — many of whom will not settlement-free peer with Google due to regulatory prohibitions or commercial strategy."