Openwave CEO: "Dynamic Bandwidth Management Improves QoE"

   

"Data Networks are getting smarter" (video below) was the subject of Openwave's CEO, Ken Denman, presentation at the GIGAOM Mobilize Conference, held yesterday at the Mission Bay Conference Center in San Francisco.

"Context is King .. for a network provider, the ability to have 360 degrees view of the user can be very valuable — because the provider can then make decisions about what kinds of content to send to that user or offer features such as context based value-added services or tiered services. Providers may use dynamic bandwidth management that improve the quality of the experience for users by adjusting the bit rate of the content they are sending according to network conditions, or they can offer demand-based pricing and bundling features .. They can also target specific offers to a user directly, he said; for example, noticing that a user is close to their data maximum for the month and then alerting them, along with an offer to buy more data or upgrade their account, instead of forcing them to make a call and sit on hold with a customer representative."

See "Mobilize 2010: Data Networks Are Getting Smarter" - here.