Heavy Reading - "[performance boosted] policy management can play a vital role a telco’s overall product and service strategy"

   

Yet another white paper from Heavy Reading on the popular trend of policy management - this time sponsored by BroadHop (see also the Bridgewater and Tekelec sponsored reports).

The theme is "There are advanced, next-gen policy management solutions that are now capable of personalizing the way third party services are created, deployed and used. These newer platforms can give end users themselves control of their Web and roadband activities, adding further value to the telco package. In this new, two-way control environment between users and applications developers, telcos can play the key intermediary role. With this approach in place, telcos can begin to build real incremental revenues on top of the basic broadband connection. But to do so they need the right kinds of policy tools.

"The New Policy Paradigm: Apps, Not Pipes", by Graham Finnie, Chief Analyst, Heavy Reading may be downloaded here (registration required).

See also "Cisco Recommends: Partner, Enhance QoE and Monetize OTT Video" - here and "Deutsche Telekom CEO: OTT providers should pay for High Quality" - here.

Nevertheless, the paper says that "The new policy paradigm set out in the last section implies a very different policy environment from the one we see today, and this has important technology implications for the design of policy equipment itself .. Specifically, it implies a policy platform that is in many respects one or more orders of magnitude better in performance on a range of metrics [see table below]"

Compare with "Bridgewater: "Independent testing demonstrates [our] performance" -- BUT ..! '- here.