New Report: "Seizing the Opportunity in Mobile Broadband"

 
Acision and Yougov (research and consulting organization) published a new report providing "a long-term trend analysis of mobile broadband in the UK from June 2008 to June 2010, and outlines recommendations on how mobile broadband providers can establish a sustainable business model with healthy profitability levels, while also providing quality access for all users."

See the press release - "Acision and YouGov co-publish mobile broadband research report" - here and the report - here.

The paper analyses results of a previously published research (see - "84% of Mobile Broadband UK Consumers Experienced QoS issues" - here) and:

• Identifies "key areas where additional capability could be deployed which are showing high levels of consumer acceptance - Fairness policies, Content adaptation and Paid for Value Added Services (VAS)".
   
• Outlines "the main areas of particular importance for operators, and at a business level the following four priorities have been identified:
• Grow ARPU by enabling a rich and differentiated service offering 
• Decrease Average Cost Per User by maximising network utilization 
• Control QOE by managing all relevant aspects of the service 
• Leverage key internet ecosystem players such as the content providers to create new value propositions to consumers"

Steven van Zanen, SVP Marketing, Mobile Data Control, Acision said: “.. there is clear consumer support to tackle the fundamental issues in broadband such as cost, quality of experience and value for money. It is now up to operators to leverage their unique capabilities and intrinsic value to seize this great opportunity.”