Wednesday, July 13, 2011

Amdocs: Survey Shows the Need for Policy Management

A global study commissioned by Amdocs and conducted by Coleman Parkes that was published recently, has interesting statistics into consumer behavior and attitudes.

The survey is based on more than 4,700 consumers of various age groups in 14 countries, spanning North and South America, Europe and Asia-Pacific.

Some quotes (note the reference to the recent penetration of Amdocs to the policy management market - here):
  • With more than two-thirds of respondents utilizing the mobile Web for simple searches (43 percent), webmail (30 percent), social networking (38 percent) and location-based services (21 percent)
  • The issue of network performance is rising to the top of the consumer agenda, particularly as respondents cited poor coverage (19 percent) and poor network availability (17 percent) as reasons for leaving their current provider
  • As more devices become connected, service providers are rolling out new technologies such as 4G and FTTx in order to address the capacity crunch, as well as exploring policy management solutions to enforce traffic flows and enable premium rate charging. Service providers able to deliver this higher level of network performance will benefit with respondents willing to pay a premium for the ability to use all services and applications from any device (40 percent) and data bundles that are applicable across all devices (25 percent).
  • The most popular reasons for switching providers are a better offer from a rival (30 percent), poor customer service (20 percent), poor coverage (19 percent), poor network availability (17 percent) and increasing costs of service (17 percent).
See the press release "Consumers Want Mobile Phones to Connect to Their Cars and TVs, Amdocs Global Survey Reveals" - here.

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