Saturday, July 9, 2011
See the press release "Music, Movie, TV and Broadband Leaders Team to Curb Online Content theft Announce Common Framework for “Copyright Alerts” - here.
Among the companies and associations collaborating (MOU - here) on establishing the Center are AT&T, Cablevision, Comcast, Time Warner Cable and Verizon (see previous post - here).
"Copyright Alerts will provide a thoughtful and effective system to educate Internet subscribers about copyright, advise them about the consequences of inadvertent or purposeful content theft, ensure that they are aware of the many sources of legal content and deter those who receive repeated alerts from allowing their accounts to be used for content theft"
See the document "Center for Copyright Information And Copyright Alert System Fact Sheet" - here - detailing the steps IPS should take.
After the 5th time a "notice from a copyright owner" has been received by the ISP for a subscriber - " the ISP may take one of several steps, specified in its published policies, reasonably calculated to stop future content theft. These steps, referred to as “Mitigation Measures,” may include, for example: temporary reductions of Internet speeds, redirection to a landing page until the subscriber contacts the ISP to discuss the matter or reviews and responds to some educational information about copyright, or other measures that the ISP may deem necessary to help resolve the matter"