Wednesday, October 24, 2012

[BI Intelligence]: Surprise! Smartphone and LTE will Drive Mobile Video

A new report by BI Intelligence analyzes the ".. impact of 4G LTE and device design improvements on mobile video growth, examines who watches mobile video and how they watch it, and details the mobile video monetization opportunity".

According to the report, the current state of mobile video market is:

"Mobile video viewing appears to be additive .. the mobile video audience is expanding rapidly .. Mobile video advertising is becoming increasingly popular .. And, we could just be getting started: The expected growth in the number of tablet and smartphone users globally, coupled with increased accessibility to 4G LTE and the integration of larger screens and speedier processors in mobile devices, should all drive significantly more mobile video consumption in the near future"
See "BII REPORT: The State of Mobile Video" - here.

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