[Survey]: 70% of CSPs See OTT players as Potential Partners

A new survey, conducted by Coleman Parkes (sponsored by Amdocs) explored the "attitudes toward partnering between three groups that help to define the customer experience: communications service providers, “over-the-top” (OTT) players – such as streaming video providers – and device manufacturers".

The main finding - ".. each of these groups acknowledged the importance of forming strategic partnerships to achieve business growth – even though each is heavily invested in owning the all-important customer experience"

"Service providers increasingly see OTT players as potential partners and sources of innovation: counter to conventional wisdom, the survey found that 70 percent of service providers view OTT players as potential partners, rather than a threat. Sixty-four percent of service providers say that OTT players bring innovation to the industry. And yet, 42 percent of service providers said they could offer any service an OTT player can deliver – but better" 

"40 percent of service providers are looking to extend network reach through partnerships, while 34 percent view partnerships as a tool for developing new products and services. Device manufacturers ranked the ability to deliver a seamless experience as well as quality of service (QoS), a key service provider attribute, as a key value in partnering, and 69 percent of OTT players cite QoS as important to their ability to compete and survive".

Related posts:

• OTT and MNOs: $182B Lost or $30B Opportunity? - here
• Verizon: "In the long view, over-the-top is important” - here
• [Informa, Ovum]: How can MNOs Stop Revenues Lost to OTT Voice and Messaging? - here
• OTT is a Monetization Opportunity, the BTM Blog 2012 Survey finds - here
• Analysys Mason: CSP Say They should Partner with VAS and Content Providers - here

See "Who Owns the Customer? New Amdocs Survey Finds Battle Continues Between Service Providers, “Over-The-Top” Players and Device Manufacturers" - here.