Tuesday, January 29, 2013

ITU New Approved Video Codec will Save 50% Bitrate

The ITU has approved "A new video coding standard building on the PrimeTime Emmy award winning ITU-T H.264 / MPEG-4 AVC .. The new standard, known informally as ‘High Efficiency Video Coding’ (HEVC) will need only half the bit rate of its predecessor,ITU-T H.264 / MPEG-4 Part 10 ‘Advanced Video Coding’ (AVC), which currently accounts for over 80 per cent of all web video".

"HEVC will unleash a new phase of innovation in video production spanning the whole ICT spectrum, from mobile devices through to Ultra-High Definition TV .. ITU-T H.265 / ISO/IEC 23008-2 HEVC will provide a flexible, reliable and robust solution, future-proofed to support the next decade of video. The new standard is designed to take account of advancing screen resolutions and is expected to be phased in as high-end products and services outgrow the limits of current network and display technology".

"Companies including ATEME, Broadcom, Cyberlink, Ericsson [see "Ericsson to Launch New Video Encoder for Live TV over Mobile" - here], Fraunhofer HHI, Mitsubishi, NHK, NTT DOCOMO and Qualcomm have already showcased implementations of HEVC. The new standard includes a ‘Main’ profile that supports 8-bit 4:2:0 video, a ‘Main 10’ profile with 10-bit support, and a ‘Main Still Picture’ profile for still image coding that employs the same coding tools as a video ‘intra’ picture".

See "New video codec to ease pressure on global networks" - here.

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