Tuesday, June 28, 2011

ATIS Develops OTT Video Delivery Standards (eliminating CDN providers?)

Carol Wilson reports to Light Reading that "the Alliance for Telecommunications Industry Solutions (ATIS) Carrier Cloud Forum is preparing to publish a set of requirements that enable ISPs to deliver over-the-top (OTT) Internet video traffic more efficiently, using local interconnections .. The new Content Delivery Network (CDN) interconnect requirements and use cases will be published within the next week or two, only a little more than three months after the ATIS CCF  began meeting".

See "Trade Group Develops Standards for Faster Web Video" - here.

"Today, a request from a consumer on one carrier network seeking to view video content hosted on another carrier network consumes bandwidth on the networks of both, plus at a peering point. The new CDN interconnection [here] standards will enable the video-hosting ISP to recognize a request for video and allow it to be delivered via a CDN location that is closer to the consumer, and potentially even locally sited, to reduce core and backhaul network consumption"

So - what is the idea here? Replace the CDN providers (Level3/Akamai) with carrier CDN and direct n:m relations between ISPs? Please help me understand!
See also "ATIS - Creating a Common Policy Management Framework" - here.

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