See "Trade Group Develops Standards for Faster Web Video" - here.
"Today, a request from a consumer on one carrier network seeking to view video content hosted on another carrier network consumes bandwidth on the networks of both, plus at a peering point. The new CDN interconnection [here] standards will enable the video-hosting ISP to recognize a request for video and allow it to be delivered via a CDN location that is closer to the consumer, and potentially even locally sited, to reduce core and backhaul network consumption"
So - what is the idea here? Replace the CDN providers (Level3/Akamai) with carrier CDN and direct n:m relations between ISPs? Please help me understand!
See also "ATIS - Creating a Common Policy Management Framework" - here.