Some of the new features, described below, bring real value to subscribers. As such they may be sold as Value-added Service/s, allowing mobile carriers to offer them for additional monthly fees, increase ARPU and the attractiveness of the service.
Noam Green, VP Marketing for Mobixell, provided me with more details on the new Smart Toolbar and Flash support for iOS devices:![]()
- When minimized, the Smart Toolbar is a small, non-intrusive floating icon. It is pre-integrated with Mobixell video optimization and policy management tools within the Seamless Access platform so that when it is activated it gives subscribers control over their data usage. The Smart Toolbar also helps operators to provide value added services within their subscribers’ environment with easy access to operator-managed apps, branded messaging and 3rd party advertising
There are client-based solutions. But solutions such as the SkyFire browser force subscribers to use another browser when they prefer Safari, the default choice, or other browsers that they prefer. Heavy client-based transcoding solutions such as Puffin provide only the optimization that can function within the limitations of the device. With Device-Aware video optimization and Flash transcoding sitting server-side, operators can make sure that user QoS is optimized for all users, regardless of which device or browser they use. Seamless Access Flash for iOS currently supports Flash video and soon will support animation to support Flash-based menus and applications, as well"
See "Mobile Internet Platform – Mobixell Seamless Access 5 – Puts Mobile Operators Second" - here.
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