Sunday, June 26, 2011

Google: Streaming Video Problems? - Add More Bandwidth!


Recently I had a number of posts on the ways to optimize broadband services, with a focus on video services, presenting the point of view of IP DPI/PCRF/Optimization vendors (e.g. Allot, Tekelec).

Vint Cerf (picture), Chief Internet Evangelist for Google, thinks differently. Joab Jackson, reported to IDG News that Mr. Cerf has a simpler idea:

"Increase bandwidth exponentially .. With sufficient bandwidth, streaming video services of prerecorded content wouldn't be necessary, explained Cerf .. With sufficient throughput, the entire file of a movie or television show could be downloaded in a fraction of the time that it would take to stream the content .. When you are watching video today, streaming is a very common practice. At gigabit speeds, a video file [can be transferred] faster than you can watch it," he said. "So rather than [receiving] the bits out in a synchronous way, instead you could download the hour's worth of video in 15 seconds and watch it at your leisure".  

See "Cerf: Streaming Network Crunch Could Be Eliminated" - here.

This also has to do with Google's ever-changing position on Net Neutrality - see "Google's Vint Cerf on Net Neutrality - Good for the Rich Content Providers?" - here and "Google/Verizon Net Neutrality Compromise" - here

Source: Nextwork
Cerf mentioned (at Juniper Network's Nextwork conference last week) that the " company's decision to outfit Kansas City with fiber-optic connections that the company claims will be 100 times faster than broadband services commercially available .. The purpose of the project was "to demonstrate what happens when you have gigabit speeds available," Cerf said. "Some pretty dramatic applications are possible."

And who is going to pay for all that? Is Google ready to share its revenues with carriers to allow this in all other cities?

1 comment:

  1. Cerf and CEA President/CEO Gary Shapiro must have been drinking the same coffee on Thursday.

    On the same day Cerf was preaching 'more bandwidth' Shapiro proposed a spectrum auction where TV broadcasters would be compensated for giving up 300Mhz of air estate they've been hoarding since the 40s.

    Creative solutions. But, as the good folks in Nebraska and N. Dakota have discovered this week, you can dig the rivers wider and deeper, but until you manage the flow properly, you're going to get flooded.