Recently I had a number of posts on the ways to optimize broadband services, with a focus on video services, presenting the point of view of IP DPI/PCRF/Optimization vendors (e.g. Allot, Tekelec).
See "Cerf: Streaming Network Crunch Could Be Eliminated" - here.
This also has to do with Google's ever-changing position on Net Neutrality - see "Google's Vint Cerf on Net Neutrality - Good for the Rich Content Providers?" - here and "Google/Verizon Net Neutrality Compromise" - here
And who is going to pay for all that? Is Google ready to share its revenues with carriers to allow this in all other cities?