Monday, September 24, 2012

CEM Deployments[182]: Telefonica to Use HP in the Americas and Europe

HP announced that ".. Telefónica is using HP Customer Experience Assurance (CEA)—a comprehensive network-analysis and customer-experience monitoring solution developed by HP and specialized software developer Zhilabs [here] —to improve the total customer experience, thereby increasing loyalty, reducing “churn” (customer defection) and lowering the costs associated with customer care". 
"Telefónica will deploy HP CEA progressively in all its properties across the Americas and Europe".

Related post - "Update: Sandvine/ALU Agreement Signed; $2.5M Orders Received" - here (note the "DPI" connectivity in the chart below).

See "HP Helps Communications Service Provider Telefónica Improve Service for Millions of Mobile Users" - here.


  1. I'm sure that such big and strong company like Telefonica selected the best Customer Experience Assurance tool to test and to improve it's service.Thus they improve the service and make their business more profitable.