Tekelec announced 3 new products - Mobile Policy Gateway, Application Manager, and Policy Analytics Platform, all integrating with its Policy Server ".. to create a “policy everywhere” framework that evolves policy well beyond fair usage and tiered services .. the new offerings enable service providers to introduce innovative services like subsidized or “toll-free” data, opt-in mobile advertising, customer loyalty/rewards programs, and application-based plans with partner ecosystems. They also extend the reach of policy to the smart device to provide intelligent Wi-Fi offload, manage chatty applications, improve device security, and give subscribers greater control over their applications".
- Mobile Policy Gateway extends policy directly to the device. The MPG combines a standards-compliant Access Network Discovery and Selection Function (ANDSF) with dynamic network and subscriber aware policy management. It turns smart devices into policy enforcement points, reducing the need for costly deep packet inspection (DPI) and policy enforcement (PCEF) functions in the network core.
See also "Ovum: Operators Look for a Device-based Policy Solution for Wi-Fi Offload" - here and "Openet Extends Policy Enforcement to the Device; Reduces Signaling Congestion" - here.
- Application Manager allows service providers to securely expose network APIs, policies and subscriber data to OTT, on-deck, and service delivery platforms (SDPs). By converting web-based protocols (LDAP, SOAP, XML, HTTP, etc.) to Diameter, it creates a single point of control for two-sided business models with application providers.
- Policy Analytics Platform unlocks network intelligence buried in millions of policy event records. The data give network operations, IT and marketing departments granular business and network insight about how subscribers use and access services and applications.