Sunday, September 30, 2012

Infonetics Forecasts $830M for Policy Management Market in 2012

Infonetics Research unveiled additional details from its Policy Management research (see previous update "[Infonetics]: "Global policy management market to top $1.9B by 2016" - here).

According to Shira Levine, directing analyst for service enablement and subscriber intelligence (new title!) "Global sales of policy management software for wireless and fixed-line networks grew 41% in 2011 and are forecast by Infonetics to hit similar growth levels in 2012, with strong momentum continuing through at least 2016, when the market will top $1.9 billion".

The policy management software market for 2011 was $589M (here), bringing Infonetics 2012 estimate to ~$830M.

".. Mobile operators in emerging markets such as Eastern Europe and the Middle East are using policy management to combat high subscriber churn rates and increase ARPU through loyalty programs, expanded payment options, and value-added services"

"Shared data plans—where a ‘bucket’ of data is shared among subscribers or devices—are driving operator investment in flexible, real-time policy solutions"

See "Expansion, replacement cycles spark growth in policy management market" - here.

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