Another sign for the importance of OTT video to carriers (see "TDG: "OTT video to eclipse live broadcast TV around 2020" - here) - a recent ABI researchforecasts that "The number of online video viewers worldwide is expected to eclipse 1.3 billion by 2016, growing from a current 2010 base of just over 780 million. As more consumers look to their broadband connections for content, the Over the Top (OTT) video industry will likewise grow with many companies such as Netflix, Hulu and Apple’s iTunes division aiming to capitalize on this market trend"
Sam Rosen (picture), Senior Analyst said: “Over time, more viewing of YouTube and historically Internet-based platforms will shift to the living room, opening up significant advertising revenues. This trend will be accelerated based on YouTube’s recently announced increase in VOD content”.
See "OTT Revenues Up to $20 Billion in 2016; Netflix, Hulu, and YouTube Set to Benefit" - here and "Over the Top (OTT) and Through the Middle (TTM) Video" - here.