Infonetics: SDM Market to Reach $1.5B in 2015

   

Shira Levine (picture), directing analyst for next gen OSS and policy at Infonetics Research, published an update to the Subscriber Data Management Software and Services market size and forecast report.

"The worldwide subscriber data management (SDM) market, including SDM software and services for both fixed line and mobile networks, is forecast to grow rapidly over the next few years, hitting $1.49 billion in 2015 .. Infonetics expects mobile operators will overcome privacy concerns and move forward with using subscriber data for targeted mobile advertising in such a way that protects subscriber data and complies with subscriber preferences and regulatory constraints".

Previously, Infonetics forecasted that we will see a $1.5B market already in 2014 (here).

See "Subscriber data management market big in Europe, growing fast in all regions" - here.