[Analysys Mason]: LTE - a Potential Drive for Subscriptions Growth in Europe

A new study by Tom Rebbeck (pictured), research director, Analysys Mason, concludes that "Initial take-up of mobile broadband in Europe was extremely rapid, but the number of new subscribers has recently waned considerably. However, mobile operators are gradually introducing LTE, making mobile broadband more attractive as an alternative to fixed broadband, [see "Analysys Mason: Will LTE be a Threat to Fixed Broadband Providers?" - here] and tablet PCs are providing a potential new source of growth in subscriptions .. nevertheless, No single factor will drive the growth of the mobile broadband market in a given country".

"The increased penetration of large-screen mobile broadband will more than compensate for the decline in ARPU and deliver revenue growth at a CAGR of 7% from 2011 to 2016, reaching EUR12.6 billion, or around 7% of the mobile market (compared to around 5% of the mobile market at the end of 2010)".

See "Mobile broadband in Europe: forecasts and analysis 2011–2016" - here.