Thursday, September 30, 2010

Virgin Media [UK, cable] Prioritizes Video Streaming - by Throttling P2P

 
Virgin Media announced today a new (and free!!) "network management unveiled to help optimise online video"

See "Virgin Media boosts broadband for free... again" - here and its traffic management policy- here (with details of the continued fair-usage policy)

"Virgin Media will be rolling out a new traffic management system at peak times, designed to adapt to network conditions to ensure time-sensitive and interactive uses – such as surfing or streaming high-definition video – remain unhindered by non-time-sensitive traffic such as peer-to-peer and newsgroup activity, reducing the possibility of annoying buffering that can occur when trying to watch TV online at peak times. Using smart network monitoring, the system will reserve at least 75 per cent of network resources for time-sensitive traffic, adjusting dynamically to overall network usage to ensure consistent performance for more customers"

In addition "Upload speeds boosted by up to 3x for faster sharing"

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