[BI Intelligence]: Mobile Video is Set to Explode, Unless ..

A new report from BI Intelligence finds that mobile video is set to explode! - unless carriers will not like it - i.e. won’t be able to monetize video traffic in a friendly way to the subscribers, in view of the infrastructure investments needed.

"Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks"

The main reasons for the expected explosion are: "Significant mobile device growth to come, Increase in 4G LTE accessibility and Mobile video viewing appears to be additive .. The big question is how carriers will respond to the resulting data demands. If carriers limit data with tiered plans and high prices, mobile video's potential could be stifled".

According to BI Intelligence "Mobile video already accounted for more than 50% of global mobile data traffic for the first time in 2011" although according to Ericsson the numbers are still lower (25-40% - here).

 

See "BII REPORT: Why Mobile Video Is Set To Explode" - here.

[BI Intelligence]: Surprise! Smartphone and LTE will Drive Mobile Video

A new report by BI Intelligence analyzes the ".. impact of 4G LTE and device design improvements on mobile video growth, examines who watches mobile video and how they watch it, and details the mobile video monetization opportunity".

According to the report, the current state of mobile video market is:

"Mobile video viewing appears to be additive .. the mobile video audience is expanding rapidly .. Mobile video advertising is becoming increasingly popular .. And, we could just be getting started: The expected growth in the number of tablet and smartphone users globally, coupled with increased accessibility to 4G LTE and the integration of larger screens and speedier processors in mobile devices, should all drive significantly more mobile video consumption in the near future"

  

See "BII REPORT: The State of Mobile Video" - here.