Showing posts with label Openwave. Show all posts
Showing posts with label Openwave. Show all posts

Saturday, November 10, 2012

Infonetics Lowers 2016 SDM Revenues to $1.5B


A new research by Shira Levine, directing analyst for service enablement and subscriber intelligence, Infonetics Research concludes that "The global subscriber data management (SDM) market, including SDM software and services for mobile and fixed-line networks, is on track to grow 38% in 2012 over 2011 and by 2016, Infonetics expects the global SDM market to reach $1.5 billion".

In May Infonetics' forecast was that "the SDM software and services market to grow to $1.86 billion by 2016" [here]Signals and Systems said recently that "The SDM software and services market is expected to grow at a CAGR of nearly 30 % from 2011 through 2016, eventually accounting for nearly 2 Billion USD in revenue" [here].
 
"We’re seeing growing operator momentum around the concept of monetizing subscriber data, whether in the form of brokering it to third-party advertisers and content providers, or assuming the role of ‘identity provider’ and providing authorization and authentication services to third parties based on subscriber information" [see "Telefonica to Monetize on its Mobile Analytics Data" - here]




"Analytics will play an increasingly important role in SDM, potentially driving partnerships between analytics vendors and SDM suppliers .. though SDM has traditionally been the realm of network equipment suppliers that bundle SDM systems with front-end applications, there are a growing number of new entrants looking to capitalize on this opportunity by leveraging their enterprise data management or directory technology, including Oracle, IBM, UnboundID and Openwave Mobility"

See "Operators getting savvy about monetizing subscriber data" - here.

Tuesday, November 6, 2012

MNO Implements Application-based Tiers with Openwave


Openwave Mobility announced the ".. deployment of its Mobile Data Charging Solution with an operator in the Americas region. This solution, termed PPI (Promotion and Pricing Innovation) employs advanced policy control and charging (PCC) to enable carriers to develop sophisticated mobile data product offerings and promotions to target subscriber segments. PPI provides the operator with the ability to target a subset of their overall subscriber population with new application-based mobile data charging plans to drive incremental revenue while putting users more in control of when and how they use mobile data".

Openwave's PPI is pre-packaged to meet the most common requirements that carriers have including Mi-Video Pass, Mi-Roaming Pass, Mi-Tether Pass, Mi-Day Pass and Shock Absorber.

See "Openwave Mobility empowers operators by delivering innovative mobile data charging models" - here.

Monday, September 3, 2012

[Guest Post]: Using Video Optimization to Improve Quality of Experience

By Indranil Chatterjee*, VP Product Management, Marketing & Strategy, Openwave Mobility
 
 
Video data traffic has been the thorn in mobile operators’ sides for some time – with issues surrounding how to provide high quality video, without compromising other subscribers’ data usage and the video experience itself. Initially, operators sought out video optimization as a blunt instrument to simply cut down the amount of video traffic across the network. By doing this the quality of all video services was compromised – it was a quick fix to a complicated problem.

However, since then video optimization has evolved from the blanket solution it once was and has become more flexible, with intelligent congestion-aware solutions capable of significantly improving subscriber’s Quality of Experience (QoE).  

How video optimization has evolved

These congestion-aware solutions allow mobile operators to manage data traffic in localized “hotspots” as it occurs - rather than merely compressing all video data on the network all of the time. The solutions can allow operators to gain a clear understanding of network traffic and subscriber patterns, and then quickly react to any congestion. This effectively means that the video optimization can be “switched on” in areas of high congestion, allowing non-congested areas to run freely and ensuring a high QoE for the user.
  
Beyond that, it is even possible for the most advanced solutions to specifically measure the QoE of each video flow and, if any buffering or stuttering is detected, then optimization automatically kicks in mid-stream to rectify the situation and ensure a smooth video playback. In other words it removes the bumps and potholes but doesn’t touch the road if the traffic is flowing smoothly.
  
During large events video optimization can play a pivotal role. As mobile devices have become more advanced, consumers use video more and more. The concept of “citizen journalism” has taken off, with more subscribers documenting events in-real time and streaming videos from other budding journalists.
  
According to Reuters operators saw a huge spike in mobile data traffic during the London 2012 Olympics, as subscribers took to their phones and tablets to watch events and keep updated on the medal tables. Figures showed that data traffic from the Olympic Park alone accounted for 8 per cent of the capital’s total consumption during the games – and this was just one amongst numerous venues.
  
This resulting surge in video data traffic in the areas surrounding venues during all large events, as end-users stream video footage, means for mobile operators to meet demand, without compromising the visual experience - video optimization is essential. By using intelligent, congestion-aware, solutions mobile operators can ensure that the video experience is consistent in these areas without compromising the provision of data across the network.

How this improves subscriber Quality of Experience

Congestion-aware solutions, or smart solutions, enhance the end-user experience by matching the available network resources with the video being played. This in turn reduces irritating buffering, allowing for a smoother uninterrupted viewing experience.
  
Video optimization solutions which target congestion hotspots rather than blanketing the entire network, also mean that video data is not unnecessarily squeezed across the entire network. Essentially mobile operators no longer have to compromise on the viewing experience in order to meet demand - a buffer-free experience.

The effects on mobile operators

Intelligent video optimization effectively creates a win-win situation for mobile operators and their subscribers.  Mobile operators can win by extending the lifetime of their existing network investment by smoothing out peaks in traffic. They also have the benefit of working in the background, activating only when needed, which significantly reduces the amount of hardware needed to run the video optimization. Subscribers win with an improved quality of experience for video playback.

It is undeniable that as mobile devices and services evolve, mobile operators are going to have to cope with the increasing data demands. As more and more mobile devices gain the ability to record and stream video of High Definition quality, and eventually 3D, intelligent video optimization solutions will allow mobile operators to stay one step ahead of subscriber demand. 

________
 
*Indranil Chatterjee has over 15 years of experience in product management, marketing, strategy and software development in the telecommunications and IT industries. Prior to Openwave, Indranil was with Syniverse Technologies where he was director of product management and responsible for New Product Development for wireless applications and mobile analytics. Prior to joining Syniverse, he served as Director of Wireless Solutions for Alcatel-Lucent. Indranil has participated in numerous telecom industry events as a panel member and speaker.
 
Indranil holds a bachelors tech degree in Mechanical Engineering from IIT – BHU, India, and an MBA from Duke University’s Fuqua School of Business.

Tuesday, June 12, 2012

Optimization Announcements: Openwave Adds Congestion/Location-Aware Optimization


Openwave Mobility announced ".. the availability of the latest version of its Congestion Control (CC) Media Optimizer product, a video optimization solution that enables mobile operators to manage congestion when it occurs in localized hotspots rather than requiring brute force compression of all video on the network at all times. CC’s Media Optimizer automatically triggers optimization when the network reaches pre-determined thresholds and gives operators the ability to intelligently analyze and implement video optimization based on real-time network conditions .. This new version of Media Optimizer provides inline MP4 optimization, which dynamically optimizes MP4 video traffic only when necessary while maintaining or improving user quality of experience (QoE). This inline MP4 capability is in addition to Media Optimizer’s existing inline optimization already available for earlier video types". 

See "Openwave Mobility introduces industry’s most comprehensive smartphone video optimization solution" - here.

Wednesday, May 9, 2012

Openwave Adds Policy-based Pricing and Analytics Features

  
Openwave Mobility (the former mediation business of Openwave - here) announced the launch of "..new versions of the company’s Price Plan Innovation policy-based solution, and the company’s Mobile Analytics offering".
  • This latest PPI offering provides a new stand-alone operator branded data metering app and service oriented pricing policies. With the new stand-alone data app, operators can provide their users real-time visibility of their data consumption when browsing online, and ‘one-click’ ease of access to service changes. Additionally, this latest version of PPI empowers operators to introduce new, highly intuitive data pricing models such as “service oriented” pricing for use in conjunction with, or as an alternative to, traditional per MB based pricing models
      
  • The new release of Mobile Analytics includes new visual dashboards, and more detailed granularity for data analysis, enabling mobile operators to gain new insights and better monetize subscriber traffic .. These latest versions of Price Plan Innovation and Mobile Analytics will be generally available in the third quarter of 2012".
 See "Openwave mobility introduces service based price plans and real-time traffic insight solutions for mobile operators" -here.

Thursday, January 26, 2012

O2 Uses Openwave to Insert Users' Mobile Numbers into HTTP Requests

     
The press reports that Lewis Peckover, system administrator, Probability, found that O2 inserts customers' mobile number into HTTP headers (x-up-calling-line-id field) sent to web sites. Lewis even set a web page (here) for O2 users (or anyone else) to see that. This is a common mobile proxy gateway, generally known as "header insertion".

According to the following article, x-up-calling-line-id field is generated by Openwave gateways, which are also used by O2. Equipment from other vendors does it as well, of course, see an example for that here. One reason to do that is to identify the user to 3rd parties, for chagrining or other purposes.

Few hours after his discovery, Lewis tweeted that "Looks like @O2 may have just resolved the issue. It has stopped showing my number. Anyone still seeing it?"

See report by Anna Leach for The Register - "O2 leaks 3G users' mobile numbers to every website visited" - here.

Thursday, May 12, 2011

PCRF Deployments (69): du Selects Openwave for Quota Control

Openwave announced that ".. du, the integrated telecom service provider in the United Arab Emirates, has selected Openwave® Smart Policy (part of Openwave® Passport) .. Smart Policy will allow du’s mobile broadband customers to directly and proactively manage their mobile broadband experience. Customers will have immediate access to their usage history [see below du's mobile Internet service plans] and will be provided with the opportunity to supplement their real broadband experience with a number of value-focused data and messaging bundles".

See "du Selects Openwave's Smart Policy Solution to Provide Customers With Real-Time Data Plan Options" - here

du, the 2nd largest operator in UAE, has 4.5 million active users at the end of March 2011. Last year Openwave announced that du will use its optimization and mediation products (see "Du [UAE] Uses Openwave to Optimize its Mobile Service" - here). The operator has a non-equity strategic partnership with Vodafone.

[1 AED is $0.27]

Saturday, April 16, 2011

Video Optimization - the Holistic Approach

      
John Giere (picture), Openwave's SVP, Products and Marketing, posted a concise article  to the company's blog, discussing the ways operators can improve the economics of OTT video delivery in mobile networks, facing the increasing demand for bandwidth and video the resulting congestion and the need to increase profit.

Needless to say that it is also important to compare the technical details behind "optimization" offered by different vendors - (Bytemobile, Flash Netwroks, Mobilxell, Openwave and Vantrix just to name a few) -  what are the techniques offered and the cost if implementing the solution taking into account the h/w requirements.

John suggests that:
  • Quality mobile video viewing experiences can be enabled through “self-optimizing” techniques: solutions that automatically trigger optimization only when the network conditions reach certain congestion thresholds that cause video quality to degrade, Rather than compressing all of the traffic all of the time, which is expensive and can stifle networks, optimization is triggered only when there is a video quality issue caused by too much data traffic
     
  • Intelligent caching .. Caching the most frequently viewed videos closer to the network edge results in faster download and playback, and prevents wasted bandwidth that occurs from retrieving the same video repeatedly from the server of origin.
     
  • Monetization must be part of the discussion around video optimization, which is why analytics and policy must be addressed (the article provides a example)
See "Video Optimization Should Be Holistic" - here

See also"
  • Juniper Announces MobileNext - "Open mobile core for 2G/3G and LTE networks"; Partners with Bridgewater, Openwave - here
      
  • Optimization Deployment: Verizon Wireless Optimizes Web & Video using Transcoding, Caching and Buffer Tuning - here.


Friday, March 11, 2011

PCRF/Optimization Deployments (57): Wataniya Telecom [Maldives] Selects Openwave to Optimize Web and Video Content

 
Openwave Systems announced that "Wataniya Telecom Maldives .. has selected Openwave® Integra, a next generation traffic mediation and application policy management solution, Openwave® Media Optimizer, an intelligent, content and context-aware media optimization solution that .. and Openwave® Web Optimizer, a solution that increases data transfer rates over wireless data networks. These traffic management solutions are designed to allow Wataniya to efficiently optimise web and video content over their 3G network with the goal of improving the subscriber experience and ultimately saving on bandwidth and CAPEX".

See "Wataniya Telecom Selects Openwave Integra, Media and Web Optimizer Solutions to Intelligently Manage Increasing Mobile Data Demand" - here.

Wataniya Telecom Maldives is majority owned by Qatar Teleom (total of 57.5M subscribers in 17 countries), and is the 2nd largest operator in the island (population of 325,000) with 111K subscribers (end of 2010).
 

Sunday, February 13, 2011

Juniper Announces MobileNext - "Open mobile core for 2G/3G and LTE networks"; Partners with Bridgewater, Openwave

  
Juniper Networks announced "MobileNext, the industry's first open mobile core for 2G/3G and LTE networks .. MobileNext is a suite of software that runs on Juniper Networks industry leading MX 3D Universal Edge Router and Junos® software platform. MobileNext delivers on the "Project Falcon" initiative with breakthrough products, solutions and business models that address the needs of mobile operators today"

See "Juniper Networks Delivers MobileNext — Industry's First Open Mobile Core for Service Innovation" - here. See also a white paper from ABI Research - "Juniper MobileNext: Bending the Mobile Cost Curve" - here (see chart below for the summary of findings).

"MobileNext, with industry leading scalability of mobile sessions, set up rates and forwarding capacity, enables high-definition voice and video delivery with seamless handoff between 3G and LTE for non-interrupted user experience while integrating a rich portfolio of in-line IP services. These in-line services, including Deep Packet Inspection, Traffic Direct for Internet offload, Carrier Grade NAT, Firewall, Video Optimization, MPLS, and Application Load Balancing, provide deployment flexibility and dramatically reduce TCO to mobile operators".

The following vendors announced a partnership with Juniper:
  • Bridgewater Systems announced that "Juniper Networks will resell Bridgewater's complete control plane portfolio globally, as an integral component of Juniper's MobileNext, the industry's first open mobile core for 2G/3G and LTE networks".  See "Juniper Networks and Bridgewater to Partner on End-to-End Mobile Packet Core Solution" - here
     
  • Openwave Systems announced that "Juniper Networks has selected the Company as a strategic partner to integrate its Media Optimizer into Juniper’s Media Flow solution for mobile video optimization. The combined solution is expected to dramatically improve the economics of delivering video over mobile networks while revolutionizing the user viewing experience". See "Juniper Networks Partners with Openwave to Redefine Mobile Video Delivery and Revoltionize User Viewing Experience" - here.

Saturday, November 27, 2010

[Dean Bubley] "Why isn't the implicit cost of transporting adverts being paid by their originators or agencies?"

   
Dean Bubley posted a challenge to the traffic optimization vendors and mobile carriers on his Disruptive Wireless blog - "it surprises me that the compression & optimisation specialists (Bytemobile, Openwave, Vantrix, Acision et al) don't target adverts and spam as "low hanging fruit". Ad-blocking as a service would reduce users' bills, speed up their browsing and could be configurable / opt-in like the PC browser add-ons".

See "Will advertisers be made to pay for mobile data use?" - here.

Not a easy question in light of Net Neutrality and the ability of carriers to insert ads (see "[WSJ] Carrier Ad-Insertion Returns!" - here). After all, it is not just the advertising industry that profits from a free distribution system built by the carriers, but so are all content providers.

Tuesday, November 16, 2010

Openwave Announces "Passport: Smart Policy Edition" (Another Policy Product?)

  
Openwave announced "Openwave® Passport: Smart Policy Edition, a key solution in its Traffic Mediation product family. Passport is designed to enable mobile operators to successfully roll out new tiered pricing plans and rapidly adapt to changing market needs and growing demand. Passport: Smart Policy Edition incorporates a new feature set that includes advanced support for group-based pricing plans that can span multiple devices and users, as well as accumulated time plans."

See "Openwave Announces Latest Edition of Passport Offering" - here. Product brochure - here.

A bit confusing message, as to the difference between the new product and the Integra policy management solution (see also in the quote below).

"In addition to providing rich end user engagement capabilities through proactive notification (e.g. when roaming , nearing or exceeding service level quotas) , targeted service discovery and rich service self-care facilities, the latest Passport offering has advanced support for group pricing plans, enabling multiple devices, members of a family or a small enterprise to share a common service plan.
Operators can also offer bundled price plans based on various traffic profiles such as browsing, email, home network versus roaming, peak versus off-peak, defining specific quotas and bandwidth allowances in each case. In addition, Passport also supports accumulated time plans where users can buy a chunk of online time and use it at will. For example, a user could purchase 10 hours of online time and use it as he or she desires over a predetermined duration of time. Passport is deployed as part of Openwave’s IP traffic mediation solution. In cases where the operator has already deployed a network policy solution, Passport can coexist and integrate with a centralized policy controller."

Saturday, November 13, 2010

[update] F5 Creates the "Service Delivery Networking" Market Category

   
Few weeks ago after an "S.O.S Call from Openet" (here) - and it seems that F5 is challenging Openet. Susana Schwartz  (pictured) reports in Connected Planet about a new initiative from F5:

"a "new" market category called Service Delivery Networking (SDN), which is supposed to be a “complete,” end-to-end service delivery platform created to streamline the otherwise complicated and costly management of point solutions that CSPs use to do things such as evaluate packets (DPI) or optimize video. F5 hopes to become the de facto SDP with its SDN, which will provide a control plane for integrating IP routing and servers, and optimizing the performance of multiple applications".

See "F5 Networks announces 'unified service delivery' suite" - here and F5 resources - here and white paper - here.

"By working within an “ecosystem of partners” including Volubill, Openwave Systems, Flash Networks, and Vantrix, F5 hopes to provide what it calls an “integrated solution” for service and subscriber management. That includes “intelligent” traffic steering, large-scale IPv4 to IPv6 translation, secure DNS traffic management, traffic optimization and acceleration, and policy enforcement"

Friday, October 29, 2010

Traffic Management Deployments (33): Bouygues [France] Uses Openwave to Manage Smartphone Traffic

    
Openwave announced that "Bouygues Telecom [3rd largest mobile carrier in France, 10.5M mobile subscribers] .. has expanded its existing Openwave Traffic Management solution .. Bouygues is expected to manage their rapidly growing mobile data traffic with more dynamic control of a diverse range of IP data flows for both operational improvement as well as the delivery of new service offering ..With Openwave’s traffic management solution, Bouygues Telecom is applying IP data policies for Smartphone subscribers; including service, content, volume, and time based policies."

See "Bouygues Telecom Expands 3G Data Traffic Management Capabilities with Openwave" - here.

Openwave’s solution serves as a central control point for Smartphone traffic mediation directly in the data path,” said Jean-Christophe Reversat, Director of Core Network and Services Engineering, Bouygues Telecom. “With Openwave, we are able to apply dynamic application level policy rules through a rich set of data sources, including existing policy and traffic management systems, while effectively managing the overall cost of service delivery. Collaborating with Openwave ensures we are continuously improving the user experience and managing traffic growth for the long-term.”

A bit cryptic quote, isn't it? Actually most of the press release uses terms such as "expected", "will enable", "will potentially allow", "also allows" - from which I can't understand what is the actual or planned use of the Openwave system (which is not fully identified), and whether the "existing policy and traffic management systems" are Openwave's or not.

Monday, October 18, 2010

Coopetition - Openwave Licensed Patents to Mobixell/724

  
Openwave announced that "it has licensed certain patents to Mobixell/724 Solutions Inc. On July 31, 2009, Openwave Systems Inc. filed a patent infringement lawsuit against 724 Solutions .. alleged that 724 Solutions had infringed several of Openwave’s networking and communications patents . The details of the agreement between the parties remain confidential."

See "Openwave Licenses Wireless Patents to Mobixell/724 Solutions" - here.

Ken Denman, CEO, Openwave said: “Going forward, Openwave will continue to invest in developing our industry leading technology, will look to collaborate with others to bring innovations to market, and will continue to protect our intellectual property.”

Friday, October 1, 2010

Openwave CEO: "Dynamic Bandwidth Management Improves QoE"

   
"Data Networks are getting smarter" (video below) was the subject of Openwave's CEO, Ken Denman, presentation at the GIGAOM Mobilize Conference, held yesterday at the Mission Bay Conference Center in San Francisco.

"Context is King .. for a network provider, the ability to have 360 degrees view of the user can be very valuable — because the provider can then make decisions about what kinds of content to send to that user or offer features such as context based value-added services or tiered services. Providers may use dynamic bandwidth management that improve the quality of the experience for users by adjusting the bit rate of the content they are sending according to network conditions, or they can offer demand-based pricing and bundling features .. They can also target specific offers to a user directly, he said; for example, noticing that a user is close to their data maximum for the month and then alerting them, along with an offer to buy more data or upgrade their account, instead of forcing them to make a call and sit on hold with a customer representative."

See "Mobilize 2010: Data Networks Are Getting Smarter" - here.
 

Monday, September 27, 2010

QoS Deployments (29): Telefonica Spain Upgrades to Openwave Integra

   
Openwave announced today "that Telefónica España .. has selected Openwave Integra, a next generation traffic mediation and policy management solution designed to allow Telefónica to effectively manage, monitor and monetize mobile traffic .. to accommodate mobile data traffic that has increased by nearly 80% since calendar year 2009"

See "Telefónica España Selects Openwave Integra" - here. See also "Sandvine - Who is the Global DSL/Mobile Customer with 20 Properties?" - here.

Additional Openwave deployments: Du (UAE, here), Alfa (Lebanon, here).

Source: Openwave - Integra Datasheet

Tuesday, September 21, 2010

[Wireless Week] Does Video Optimization Solve Mobile Data Congestion?

    
Maisie Ramsay covers in a recent Wirelessweek article the Video Optimization solutions for mobile networks, concluding that:

"Demand for wireless data is increasing exponentially, and device optimization – whether in the form of data compression or widgets built into Web browsers – has emerged as an easily accessible solution to network congestion. The technology is here to stay, and if data demands are any indication, its use is only going to grow." See "Optimization Tackles the Capacity Crunch" - here.

Quotes of companies mentioned in the article:
  • Nokia - "Today, some form of optimization is in place with more than half the operators around the world, and those who have not deployed it yet are in the process of getting the technology,” says Randy Cavaiani, a former Novarra executive who now  leads sales and marketing for Nokia’s operator web services group after Nokia acquired the optimization company last spring.
     
  • Openwave - "Many vendors have a one-dimension view of optimization, which is reducing the number of bits going over the network,” says Ram Rajagopalan, senior product marketing manager at OpenWave. “Our solution focuses on the user experience.”
     
  • Bytemobile - "Joel Brand, vice president of product management at Bytemobile, believes demand will continue to outpace capacity even with the deployment of next-generation networks. " (see "Bytemobile Sees Optimization as Must Also for Next Generation Networks " - here)
Other companies in this space: Flash Networks (see "Networks Norway Uses Flash Networks for Video Optimization" - here), Mobixell, Venturi Wireless.

Monday, August 16, 2010

DPI Deployments (18): Du [UAE] Uses Openwave to Optimize its Mobile Service

   
Openw ave announced today that "du, the integrated telecom service provider in the United Arab Emirates, has selected several products to help du better manage and monetize their mobile network traffic through the optimization of web and video content delivery to a wide range of mobile devices"

See "du Selects Openwave's Context Aware Mediation Platform to Enhance Its Growing IP Mobile Traffic" - here.

du, operating in the UAE, has 3.7M mobile subscribers (March 31, 2010) of which 4% are post-paid, and 77K fixed broadband lines. The company has an exclusive non-equity strategic partnership with the Vodafone Group.

"We wanted the most efficient way to manage our growing network traffic so that we could improve our users' experiences, while at the same time create new services," said Hatem Bamatraf, Senior Vice President - Network Development, du. "We believe the quality of Openwave's Context-Aware Mediation solutions will provide us with the advanced technology needed to deal with all types of traffic, especially online video through Openwave Media Optimizer. These targeted solutions are expected to also help us provide customers with the products and services they really want when they want them, and all at affordable prices

du selected Openwave's products focused on traffic optimization: Media OptimizerWeb OptimizerIntegraWeb Adapter, and Media Adapter.

Thursday, May 13, 2010

FCC Follows Europe With Bill Shock Prevention - Vendor Offering Review

  
On March 1st the EU "Bill Shock prevention" program became effective in Europe (see "EU Helps Preventing Mobile Bill Shock" - here).

The European program requires mobile operators to allow subscribers to  limit on their data charges with a default of €50, and get a warning when 80% of the limit has been reached. This mainly applies for using data services while roaming. Sending notification could be a tricky thing - for example if sent by SMS to a device that may not support SMS and/or Email (e.g. iPad, Kindle).


Now, the FCC "seek to gather information on the feasibility of instituting usage alerts and cut-off mechanisms similar to those required under the EU regulations that would provide wireless voice, text, and data consumers in the United States" (here). Note that the FCC also target non-data services. See video below.

Nevertheless, since the FCC thinks that the EU concept is a good one, it was no surprice to see Canadian Bridgewater Systems  quick to respond - as they already implemented such systems in Europe (see the above linked post).

In a press release issued yesterday "Bridgewater Comments on FCC Consultation on Mobile Bill Shock"- here - they present their policy management solutions as capable of implementing the FCC goals.

Since regulation in Europe (and probably soon in the US) require operator to support Bill Shock Prevention, most policy-server vendors offer it (list follows), based on their policy server/PCRF products. While this is not a revenue-generation opportunity for the operators, the requirement sets the ground for implementing policy servers, making it easier to the vendors up-sell additional other solutions and functions. These solutions may include tiered services, usage-based billing, traffic management, Value-added Services management, DPI control and more.