
URL filtering (or parental control) becomes popular recently.
Procera Networks announced "
Web Content Categorization & Filtering capabilities" (
here) and today's announcement by
Allot Communications shows the market potential.
Allot announced that it has been "a
warded an approximately $6 million project from a Tier 1 operator which will be implemented in phases over several years .. The project, awarded by a Tier-1 mobile operator in EMEA, highlights the importance mobile operators place on the cloud-based services which Allot’s product suite enable .. the comprehensive solution was built in collaboration with an Allot technology partner. Its capabilities include URL filtering based on website categories, real-time content filtering, file blocking, protocol and application filtering, multi-policy controls for age appropriate segmentation and online content inspection and filtering for uncategorized URLs".

Allot announced two partners for parental control:
AdaptiveMobile (see "
Allot Integrates with AdaptiveMobile Parental Control & Malware Protection" -
here) and the more established relations with
Optenet (see "
Optenet and Allot Team on Integrated DPI/Parental Control" -
here) with which it announced several joint projects already (
Vodafone Turkey)
"
The deployment focuses on the capabilities of Allot’s Service Gateway to identify traffic, in real-time, that belongs to subscribers registered for the Parental Control Service (based on the identification of the subscribers’ service plan). Allot Service Gateway steers the subscribers’ traffic to a virtualized Parental Control filter, which then screens the web pages for harmful or inappropriate content"
See "
Allot Awarded $6 Million Project to Provide Virtualized Parental Control Service to Tier-1 Mobile Operator" -
here.