Redknee Upgrades a Tier1 Profile Management System for OTT Monetization

   

Redknee announced "a multi-million dollar upgrade of Unified Profile Server (UPS) by a Tier 1 North American operator. The upgrade will enable the Tier 1 operator to optimize 3rd party content in order to personalize value-added services and generate new revenue streams such as mobile advertising"

See "Redknee Secures Multimillion Dollar Upgrade With Tier One North American Operator" - here.

"Unified Profile Server provides Tier 1 operators with a robust subscriber privacy, policy and personalization framework that stores, manages and provides controlled access to user Value Added Services (VAS) profile data. This enables Tier 1 operators to maximize new revenue streams generated from Over-the-Top mobile services and smartphone applications, such as games, social networking and enterprise applications, and manage user privacy and policies, while reducing existing operational costs"