Recently I had a number of posts on the ways to optimize broadband services, with a focus on video services, presenting the point of view of IP DPI/PCRF/Optimization vendors (e.g.
Allot,
Tekelec).
Vint Cerf (picture), Chief Internet Evangelist for
Google, thinks differently.
Joab Jackson, reported to
IDG News that Mr. Cerf has a simpler idea:
"Increase bandwidth exponentially .. With sufficient bandwidth, streaming video services of prerecorded content wouldn't be necessary, explained Cerf .. With sufficient throughput, the entire file of a movie or television show could be downloaded in a fraction of the time that it would take to stream the content .. When you are watching video today, streaming is a very common practice. At gigabit speeds, a video file [can be transferred] faster than you can watch it," he said. "So rather than [receiving] the bits out in a synchronous way, instead you could download the hour's worth of video in 15 seconds and watch it at your leisure".
See "
Cerf: Streaming Network Crunch Could Be Eliminated" -
here.
This also has to do with Google's ever-changing position on Net Neutrality - see "
Google's Vint Cerf on Net Neutrality - Good for the Rich Content Providers?" -
here and "
Google/Verizon Net Neutrality Compromise" -
here
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Source: Nextwork |
Cerf mentioned (at Juniper Network's
Nextwork conference last week) that the "
company's decision to outfit Kansas City with fiber-optic connections that the company claims will be 100 times faster than broadband services commercially available .. The purpose of the project was "to demonstrate what happens when you have gigabit speeds available," Cerf said. "Some pretty dramatic applications are possible."
And who is going to pay for all that? Is Google ready to share its revenues with carriers to allow this in all other cities?