See "Dutch MVNO Intercity Zakelijk partners with Nokia Siemens Networks" - here.
Thursday, June 30, 2011
TM Deployments (75): Intercity Zakelijk [Netherlands] Uses NSN for Offload and Tiered Services
See "Dutch MVNO Intercity Zakelijk partners with Nokia Siemens Networks" - here.
Labels:
NSN,
offload,
Optimization,
tiered service,
Wi-Fi
Flash Networks: Video Traffic Passed 50% of Mobile Data Capacity
The statistics show that ".. In North America, video as a percent of mobile traffic is fast approaching 50%, while in Asia, video is the largest contributor to network traffic, consuming 56% of the bandwidth .. In North America, close to 5% of mobile sessions involve users viewing over 30 minutes of streaming video at a time. In Asia, this number is slightly lower but the positive trend is consistent.
See “Flash Networks Releases Key Predictions for Mobile Internet Traffic” – here.
“when video viewing was at its peak and no optimization was applied, network interrupts occurred for up to 20% of browsing attempts, demonstrating how excessive video traffic impacts user quality of experience"
See similar data from Bytemobile - "Bytemobile - Adds Analytics Features, Finds that Video Traffic is on the Rise" - here.
Labels:
Flash Networks,
Mobile internet,
streaming video
Wednesday, June 29, 2011
Vodafone UK: Web Traffic Filtered by Bluecoat, w/RT Content Analysis
The rather detailed response provides a good explanation on the technology associated with network based web filtering service - how illegal traffic is blocked (based on IWF lists - here) and how sites are categorized using a pre-populated database and real-time content analysis.
"The Bluecoat filter you refer to classifies every internet site into one or more of over 70 categories. In order to apply the adult bar to protect our younger customers, Vodafone take these 70+ categories and rates them as either Adult of Universal. As the internet is growing at an ever increasing rate, so there are a percentage of sites not yet classified by Bluecoat as they are too new. To be on the safe side, when a user requests a site that is not classified, the Bluecoat system pulls the page requested and checks to see if there is any obvious content that would make it necessary to classify it. If it does appear adult, then the warning page is displayed. If not, it is served to the customer in the normal way. In order that we preserve customer service in terms of performance, but do not compromise safety, this is all done simultaneously. Vodafone do not retain any of this information. The site will be dynamically rated on each visit. If the site is a more popular one, it is added to the database and the checking process would stop occurring If a customer is over 18 then they can access any internet site they wish with the exception of sites dealing with child abuse images as classified by the IWF. If a customer is under 18 then where content is regarded as unsuitable we serve a warning page.Bluecoat does not constitute ‘spyware’. It is a network operation applied to every internet request and we are required to do this in order to meet our regulatory and industry obligations. This is not a question of intercepting customer communications but the safety of our younger customers in a dynamic environment. Other network operators use the same or similar systems"
See "Vodastalk; Vodafone and Bluecoat Stalking Subscribers" - here.
See also:
- UK Government Pushes ISPs (Again) to Provide Better Parental Control - here
- UK: Public Pressure on ISPs to Enforce Parental Control (Killing a VAS?) - here
- Vodafone Turkey Uses Optenet and Allot for Web Filtering - here
- TalkTalk [UK] Launches Free, Opt-in, Parental Control/Malware Detection - here
Labels:
Bluecoat,
Internet regulation,
IWF,
UK,
Vodafone,
web filtering
Vodafone Australia Ends Free P2P and VoIP
It seems like all non-HTTP traffic (or more exactly traffic on port other than 80) was not counted so far - maybe as a result of a very slow evolution from the walled-garden/Proxy gateway concept to open internet. If some people were using P2P file sharing with their wireless dongle, they should expect a "bill shock" in July.
See "Vodafone to fix data usage loophole July 8" - here.
Labels:
Bill shock,
Mobile internet,
P2P,
Vodafone,
VoIP
Tuesday, June 28, 2011
Computaris Will Deliver a PCRF/DPI Solution to an Eastern European MNO
See "Computaris, an R Systems business, wins an end-to-end project for Policy Management Solution to an Eastern European Mobile Network Operator" - here.
Computaris specializes in consultancy, system integration and software development for the mobile telecoms industry in Europe, the Middle East and Asia.
Their partner page (here) shows Bridgewater Systems (soon to be Amdocs) as a partner. The Reference and Case study page (here) lists also Acision, Comverse, Orga and Redknee. The term "policy traffic switch" mentioned below is Sandvine's DPI product name.
Their partner page (here) shows Bridgewater Systems (soon to be Amdocs) as a partner. The Reference and Case study page (here) lists also Acision, Comverse, Orga and Redknee. The term "policy traffic switch" mentioned below is Sandvine's DPI product name.
Back to the new project: " Computaris proposed an access network agnostic mobile broadband solution that will enable the Operator to introduce new, advanced data services and to optimize the existing network capacity through the application of sophisticated traffic shaping and fair usage policies in real time significantly improving users’ experience.
Computaris Policy Management solution is sufficiently flexible and extensible to achieve the Operator’s business objectives and vision of Subscriber Management and Control and is based on:
- Best of breed DPI and traffic enforcer product that will help the Operator manage and capitalize on the explosive growth in mobile data;
- A subscriber Data management tool that brings together rich subscriber data such as location, context, profile and usage with the sophisticated tools to manage that data to multiple systems and applications to personalize services products;
- Policy Traffic Switches that enable detailed reporting and vendor-agnostic interoperability;
Labels:
Bridgewater Systems,
Computaris,
DPI,
PCRF,
Policy Management,
R Systems
ATIS Develops OTT Video Delivery Standards (eliminating CDN providers?)
See "Trade Group Develops Standards for Faster Web Video" - here.
"Today, a request from a consumer on one carrier network seeking to view video content hosted on another carrier network consumes bandwidth on the networks of both, plus at a peering point. The new CDN interconnection [here] standards will enable the video-hosting ISP to recognize a request for video and allow it to be delivered via a CDN location that is closer to the consumer, and potentially even locally sited, to reduce core and backhaul network consumption"
So - what is the idea here? Replace the CDN providers (Level3/Akamai) with carrier CDN and direct n:m relations between ISPs? Please help me understand!
See also "ATIS - Creating a Common Policy Management Framework" - here.
Labels:
ATIS,
CDN,
Lightreading,
OTT,
Video
Monday, June 27, 2011
AT&T Tests Openet & Cisco for LTE: Session based Pricing, Speed Tiers
While it is interesting to learn about the new LTE options and availability date for Apple's devices, the leaked documents also show how AT&T PCRF infrastructure will take part in LTE services (some quotes from the project plan presented in the document).
It seems also that AT&T is testing Openet and Cisco's PCRF products for that purpose.
It seems also that AT&T is testing Openet and Cisco's PCRF products for that purpose.
- "SBP [Session Based Pricing] ST scenarios - Testing will include activations, add stacked plans, add international plans, perform customer service functions using the LTE devices. Testing will validate device is being provisioned and the proper policy from PCRF are being enforced. Usage should be added to decrement the account when needed in order to show RTDUNS are functioning properly"
- "LTE - Speed Tiers - Phase 2- After the policy updates are done in PCRF, Testing will include adding of usage to LTE subscribers and ensure usage is displayed and billed correctly on the customers' bill"
Labels:
ATT,
Cisco,
Ipad,
iPhone,
LTE,
Openet,
PCRF,
Policy Management,
speed tier
Mobixell Adds Monetization Opportunities: Subscriber Oriented Video Optimization and Control Features
Some of the new features, described below, bring real value to subscribers. As such they may be sold as Value-added Service/s, allowing mobile carriers to offer them for additional monthly fees, increase ARPU and the attractiveness of the service.
Noam Green, VP Marketing for Mobixell, provided me with more details on the new Smart Toolbar and Flash support for iOS devices:![]()
- When minimized, the Smart Toolbar is a small, non-intrusive floating icon. It is pre-integrated with Mobixell video optimization and policy management tools within the Seamless Access platform so that when it is activated it gives subscribers control over their data usage. The Smart Toolbar also helps operators to provide value added services within their subscribers’ environment with easy access to operator-managed apps, branded messaging and 3rd party advertising
There are client-based solutions. But solutions such as the SkyFire browser force subscribers to use another browser when they prefer Safari, the default choice, or other browsers that they prefer. Heavy client-based transcoding solutions such as Puffin provide only the optimization that can function within the limitations of the device. With Device-Aware video optimization and Flash transcoding sitting server-side, operators can make sure that user QoS is optimized for all users, regardless of which device or browser they use. Seamless Access Flash for iOS currently supports Flash video and soon will support animation to support Flash-based menus and applications, as well"
See "Mobile Internet Platform – Mobixell Seamless Access 5 – Puts Mobile Operators Second" - here.
Labels:
Apple,
ARPU,
Flash,
iPhone,
Mobixell,
Monetization,
Optimization,
streaming video,
VAS
Sunday, June 26, 2011
Google: Streaming Video Problems? - Add More Bandwidth!
Recently I had a number of posts on the ways to optimize broadband services, with a focus on video services, presenting the point of view of IP DPI/PCRF/Optimization vendors (e.g. Allot, Tekelec).
"Increase bandwidth exponentially .. With sufficient bandwidth, streaming video services of prerecorded content wouldn't be necessary, explained Cerf .. With sufficient throughput, the entire file of a movie or television show could be downloaded in a fraction of the time that it would take to stream the content .. When you are watching video today, streaming is a very common practice. At gigabit speeds, a video file [can be transferred] faster than you can watch it," he said. "So rather than [receiving] the bits out in a synchronous way, instead you could download the hour's worth of video in 15 seconds and watch it at your leisure".
See "Cerf: Streaming Network Crunch Could Be Eliminated" - here.
This also has to do with Google's ever-changing position on Net Neutrality - see "Google's Vint Cerf on Net Neutrality - Good for the Rich Content Providers?" - here and "Google/Verizon Net Neutrality Compromise" - here
Source: Nextwork |
And who is going to pay for all that? Is Google ready to share its revenues with carriers to allow this in all other cities?
Labels:
Google,
Net Neutrality,
Optimization,
streaming video
Apple Devices Use Wi-Fi, Android Use 3G - Why?
See "comScore Introduces Device Essentials™ for Measuring Digital Traffic from All Devices, Enabling Optimization of Marketing Strategies and Customer Experience" - here.
One of comScore's recent findings (for the US) shows that Apple's mobile devices (iPhone, iPad) use Wi-Fi services to access the internet, while Android owners (phones and tablets) are using 3G services. The difference is huge, as the table shows.
It seems that AT&T moves (until recently the only 3G provider for Apple devices) - implement usage-based billing (certainly with the problems reported here), deploy free Wi-Fi services (despite what AT&T executive said here) and charge $20/month for tethering (here) were very effective.
Or maybe it relates to the signaling problem? (see "NSN: Android and Blackberry Phones Overload Networks with Signaling" - here).
For iPads, it may also depend on the share of 3G devices vs. Wi-Fi only devices. AppleInsider estimated on February that 38% of all iPads (globally) were Wi-Fi only.
See "Over 60% of Apple's first-wave iPad 2 production to be 3G models" - here.
Saturday, June 25, 2011
DPI Win: Vedicis Detects Tethering on the Fly for an APAC Mobile Operator
Vedicis (here) announced earlier this month that "a major APAC mobile operator has selected Vedicis Policy Control & Enforcement Solution for tethering monetization and congestion relief. .. [the] Solution provides user bandwidth monitoring, clear identification of tethering usage to be compared on the fly with their subscription packages, and inline actions for control (either bandwidth limitation for users without relevant data packages or alerts sent to SMS systems to propose directly a package upgrade)".
See "First win in APAC for policy control and tethering monetization" - here.
More on tethering solutions and deployments: Sandvine (here),Procera (here), Verizon (here), AT&T (here), Carolina West Wireless (here).
Labels:
DPI,
Monetization,
Tethering,
Vedicis
DPI Deployments (74): Vodafone Turkey Uses Optenet and Allot for Web Filtering
Optenet announced that it "has won an RFP with Vodafone Turkey, the leading mobile communications provider in Turkey, to provide filtering services to its residential customers in Turkey .. The proposed solution should be capable of keeping profiles in the forms of white lists or black lists enabling or disabling the users to access internet and of creating pre-defined types of profiles that can be selected by the users wishing to receive Safe Internet Services based on their needs.".
See "Optenet and Alcatel-Lucent sign a contract with Vodafone Turkey to provide fully law compliant filtering services to its residential customers" - here.
"With Alcatel-Lucent managing integration and deployment, Optenet will enable Vodafone Turkey to effectively filter all Web/WAP content classified as illegal by government authorities, ensuring they do not inadvertently transfer content prohibited by law. The solution, wich enables optimized deployment through the integration of Allot hardware DPI and Optenet's software DPI, stands out for its simplicity, highly effective filtering system and flexibility when it comes to deploying it in the operator’s network infrastructure and leverages proven methods of deployment to ensure very high scalability and minimal impact or intrusion into the operator transit network".
See other parental control deployments: TalkTalk (here), Telefonica /O2 (here), Orange France (here)
Source: Optenet |
Labels:
DPI,
Internet regulation,
Optenet,
Parental Control,
Vodafone,
web filtering
Friday, June 24, 2011
Bytemobile - Adds Analytics Features, Finds that Video Traffic is on the Rise
See "Bytemobile's Smart Capacity Mobile Analytics Helps Operators Manage Data Traffic" - here.
In parallel, the company renamed its "Mobile Minute Metrics" report to "Mobile Analytics" and published the Q2 2011 edition (here, registration required) loaded with interesting data on video traffic in mobile networks.
The main conclusion is that "Video generates 40 – 60% of total mobile data traffic on wireless networks". We are getting closer to BM's previous forecast - "Bytemobile Forecasts Video to be more than 60% of Total Mobile Traffic in 2011" - here. For iPhone, Android and laptop users - video is already more than 50% of traffic.
The benefits of optimization: better QoE - "Video optimization technology reduces stalling by 30 – 50%. .. Subscribers on wireless networks optimized for video consume double the mobile video content than those on un-optimized networks".
Labels:
Bytemobile,
iPhone,
monitoring,
Network Intelligence,
smartphone,
Video
Diameter Router Win - Traffix Systems Selected by North American Tier-1 Carrier
Few days after Tekelec (here), Traffic Systems (covered here) announced the ".. selection of the Traffix Signaling Delivery Controller (SDC) Router solution by a North American tier one carrier, following extensive performance testing proving the technological superiority over other solutions. Most significantly, the Traffix SDC handles up to 1 million Diameter messages per second (MPS) in a single chassis"
According to the Israeli news site Globes, the deal worth $5M (here, Hebrew), and Traffix' customer base includes Verizon, Qwest, Orange, Vodafone and other operators.
See "North American Tier One Carrier Selects Traffix Diameter Router Solution for LTE Network Deployment" - here.
Labels:
Diameter Router,
Tekelec,
Traffix Systems
Thursday, June 23, 2011
AT&T, Comcast and Verizon Will Punish Naughty Subscribers
Seems like we have gone back a few years, when illegal P2P file sharing was the main (or only) source for on-line media. 10 years after media sharing started, CNET reports that US largest ISPs will (somehow) detect piracy and take actions against subscribers using it extensively. Since ISPs do not like these subscribers anyway, this may serve their goals as well.
Greg Sandoval (picture) reports that "After years of negotiations, a group of bandwidth providers that includes AT&T, Comcast, and Verizon are closer than ever to striking a deal with media and entertainment companies that would call for them to establish new and tougher punishments for customers who refuse to stop using their networks to pirate films, music and other intellectual property, multiple sources told CNET .. Under the proposed plan, participating bandwidth providers would adopt a "graduated response" to subscribers who repeatedly infringe copyrights. ISPs would first issue written warnings, called Copyright Alerts, to customers accused by content creators of downloading materials illegally via peer-to-peer sites, the sources said. Should a subscriber fail to heed the warning, an ISP could choose to send numerous follow-up notices. The plan, however, requires ISPs to eventually take more serious action .. such as throttling down an accused customer's bandwidth speed or limit their access to the Web".
See "Exclusive: Top ISPs poised to adopt graduated response to piracy" - here.
"Sources in the music and film sectors said that their antipiracy measures, coupled with the emergence of popular legal services, such as Netflix and Amazon, which provide inexpensive content that is also easy to access, has put them in the best possible position to compete with Web piracy".
I'd add iTunes, who pioneered the idea of legal content at a reasonable cost. And one more correction - services with proper QoE!
Labels:
Amazon,
ATT,
Comcast,
Copyright infringement,
Illegal content,
netflix,
P2P,
Verizon
Nice try, KPN - Netherlands First European Country to Adopt Net Neutrality
Brian O'Brien reports to the New York Times: "The Netherlands on Wednesday became the first country in Europe, and only the second in the world, to enshrine the concept of network neutrality into national law by banning its mobile telephone operators from blocking or charging consumers extra for using Internet-based communications services like Skype or WhatsApp, a free text service.
The measure, which was adopted with a broad majority in the lower house of the Dutch Parliament, the Tweede Kamer, will prevent KPN, the Dutch telecommunications market leader, and the Dutch units of Vodafone and T-Mobile, from blocking or charging for Internet services. Its sponsors said that the measure would pass a pro-forma review in the Dutch Senate without hitches".
Labels:
KPN,
Net Neutrality,
Netherlands
Tekelec: Policy Management Use-cases, Deployments and Performance
6 use-cases are presented (here) of which 3 were also presented by Allot (fair use, OTT QoS/Tiering, bill shock/roaming), showing probably the popularity of these cases. The other 3 are:
- IMS VoLTE Call Control (see also here)
- Location/Roaming
- Dynamic RAN-Aware Policy Management (see chart)
- Various flavors of tiered services are being deployed by our customers in Europe and the Americas
- Casual usage including bandwidth boosts and day passes are also being deployed in Europe and the Americas
- We are in customer lab trials for QoS for over-the-top applications such as Voice over IP in North America"
Labels:
Allot,
PCRF,
Policy Management,
Tekelec
Wednesday, June 22, 2011
Akamai to Offer Products for Operator's Own Content Delivery
See "Akamai Developing A Licensed CDN Offering For Telcos and Carriers" - here.
See also "Why Should Telcos Build their Own CDN?" - here and posts on Verizon (here), BT (here and here). See also "F&S: Video Delivery, Caching and CDN Markets CAGR (2010-15): 40%" - here.
Nevertheless, with its product offering Akamai will join a growing list of vendors already offering Caching/CDN solutions, including: Alcatel-Lucent (here), Cisco (here), Juniper (here), Ericsson (here), Bluecoat (here), Huawei (here), PeerApp (here), Oversi (here), Bytemobile (here), BTI (here) and Allot (here).
Back to Akamai's move: "With many carriers starting to spend serious CAPEX dollars on their own content delivery build-outs, some are telling me that they don't see the need to allow Akamai to take up more space inside their network .. As soon as carriers and ISPs build and deploy their own CDN solutions, which we have started to see them do thanks to the success of services like Netflix .. Akamai's servers become less important for some of these carriers".
Labels:
Akamai,
caching,
CDN,
Frost and Sullivan
Policy Management Wins: Tekelec Diameter Router, Volubill First US PCRF
Tekelec and Volubill announced new US wins:
See "Tekelec’s Diameter Signaling Router Critical Component for Nationwide LTE Network" - here. A year ago Camiant (before being acquired by Tekelec) announced that "Verizon Wireless Selects Camiant for PCRF" (here).
Diameter routing is a new technology - see current list of vendors - here. I heard from one of the vendors that there 4-5 other, unannounced, vendors that they've seen in competitive situations.
Volubill announced that it has "secured a policy management deal with a North American satellite and wireless communications provider. The deployment will see Volubill’s CONTROL-IT [here] solution deliver dynamic service fulfillment and wholesale invoicing across a 4G WiMAX-based network, serving more than half a million customers".
The [French] company says that this is "its first policy management deal in the United States .. [the operator is one of] Forbes' 200 Best Small Companies in America and Washington Technology's Top 100 Federal Prime Contractors". Feel free to solve the puzzle.
See "Volubill Provides Policy Control to North American Satellite Communications Provider" - here.
Labels:
Diameter Router,
PCRF,
Tekelec,
Volubill,
WiMAX
Tuesday, June 21, 2011
Procera Enables Ortiva's Video Optimization for 2 European Mobile Operators
See "Two Leading European Mobile Operators Deploy Combined Procera And Ortiva Solution for Video Optimization" - here.
Video optimization is one of the best ways mobile operators may handle congestion. However, since it consumes significant processing resources, a DPI front-end may improve its efficiency considerably by forwarding only relevant traffic for optimization processing – based on the application used, subscriber service profile and the current load of the network (chain of elements connecting the subscriber).
See also "Sandvine Partners with Mobixell, Ortiva Wireless and Vantrix" - here and a recent use-case by Allot (here).
Labels:
Allot,
Optimization,
Ortiva Wireless,
Procera,
Sandvine,
Video
Verizon's UBB Starts July 7; Tethering Surcharge: $20
Droid life reports that "we’ve just received word that tiers are scheduled to start the day after the promo ends (on the 7th) for new customers and will look something like this… Data plans: 2GB – $30/month; 5GB – $50/month; 10GB – $80/month. If you would like to add tethering on to any of those packages, you can purchase 2GB of data at an additional cost of $20 per month"
See "Exclusive: Tiered Data Plans Headed to Verizon July 7, Packages Start at $30 for 2GB" - here.
Detection of tethering requires some network intelligence - see how AT&T does it (here). See also "Openet CMO:"Verizon prepared their network with a policy management infrastructure sufficiently in place, to handle the volume increase with stride" - here.
Source: Verizon |
Labels:
Tethering,
Usage Based Billing,
Verizon
Monday, June 20, 2011
EZchip's 200 Gbps Network Processor Planned for the End of 2012
See "EZchip Discloses Product Details of Its NP-5 200-Gigabit Network Processor" - here.
See also "How to Build DPI Products? (Part I - CPU Architecture)" - here.
Other network processors covered recently - Cavium (here), NetLogic/RMI (here), Netronome (here),
ACG Research: "Edge routers are augmented with DPI"
"Systems vendors' response to these technical and market imperatives include increasing the bandwidth of the access network by moving fiber closer to subscribers and moving to including GE (gigabit Ethernet) or even 10 GE backhaul and extending QoS (quality of service) out to individual services and subscribers. .. One alternative to throwing bandwidth at the problem is to use cloud computing concepts to distribute video caches out onto the aggregation network so as to reduce its required bandwidth capacity. .. Advanced edge routing concepts also provide alternatives to provisioning more bandwidth. Edge routers can deliver both service level and subscriber level QoS so that no more bandwidth than necessary is transmitted on the aggregation network. Edge routers also are augmented with intelligent networking capabilities (DPI, deep packet inspection) to better deliver application specific QoS and enforce service differentiation policies".
See "Video driving carriers to rethink their network architecture choices" - here.
See related offering from Genband (here), Cisco (here), Sandvine (here), Stoke (here), DiviNetworks (here).
Labels:
ACG Research,
buffering,
Mobile internet,
QoS,
Video
Sunday, June 19, 2011
DPI: NSA Scans AT&T, Verizon and CenturyLink Traffic Going to Defense Firms
Ellen Nakashima reports to the Washington Post that "The National Security Agency is working with Internet service providers to deploy a new generation of tools to scan e-mail and other digital traffic with the goal of thwarting cyberattacks against defense firms by foreign adversaries, senior defense and industry officials say .. The program uses NSA-developed “signatures,” or fingerprints of malicious code, and sequences of suspicious network behavior to filter the Internet traffic flowing to major defense contractors. That allows the Internet providers to disable the threats before an attack can penetrate a contractor’s servers. The trial is testing two particular sets of signatures and behavior patterns that the NSA has detected as threats. The Internet carriers are AT&T, Verizon and CenturyLink. Together they are seeking to filter the traffic of 15 defense contractors".
See "NSA allies with Internet carriers to thwart cyber attacks against defense firms" - here.
While this is a case of "national security", security threats to enterprise customers are real and growing (see Cisco's report below). Nevertheless, security represents an opportunity for ISPs to sell a value-added service.
One aspect, offered by DPI/traffic management vendors is DDoS prevention functions, offered as an add-on to traffic management (see examples from Allot, Arbor, Procera and Sandvine), by detecting traffic anomalies and blocking the relevant packets, thus protecting networks and business or residential subscribers from being attacked.
See also "ALU Bell Labs: Network Behavior Analysis Helps to Detect Malware Infection" - here and "Recent Cyber Monday DDoS Attacks "revealed a sophisticated and motivated attacker” - here.
Source: Cisco |
Mobile Data Usage Stats: Savvy Users Get Savvier
New data that was published recently shows a significant increase in mobile data usage (per subscriber), with higher growth by the top users.
Data from Validas shows the difference between the average and median data consumption in US 4 major wireless providers - AT&T, Verizon, Sprint and T-mobile. While the average consumption is in the range of 345-430MB/Month, the median consumption is about 25% of that (half of the subscribers consume 80-134MB/Month, see charts below).
As a result, about 60% of the subscriber base consumes less than 200MB/month, so they can use the lower level of the usage-based billing data plans.
See "Unpacking Data Plans: Do They Fit Your Use? Maybe, If You Squeal Like a Data Hog…" - here.
"mobile Data Tsunami initially described here is still growing at an astounding pace In just the last 12 months, the amount of data the average smartphone user consumes per month has grown by 89 percent from 230 Megabytes (MB) in Q1 2010 to 435 MB in Q1 2011. A look at the distribution of data consumption is even more shocking: data usage for the top 10 percent of smartphone users (90th percentile) is up 109 percent while the top 1 percent (99th percentile) has grown their usage by an astonishing 155 percent from 1.8GB in Q1 2010 to over 4.6GB in Q1 2011 .. Even as data usage has almost doubled, most users are paying around what they did a year ago for data. That translates to a lower cost per unit of data consumed. The amount the average smartphone user pays per unit of data has dropped by nearly 50 percent in the last year, from 14 cents per megabyte (MB) to a mere 8 cents".
See "Average U.S. Smartphone Data Usage Up 89% as Cost per MB Goes Down 46%" - here.
Source: Validas |
Source: Validas |
Source: Nielsen |
Labels:
Mobile internet,
Nielsen,
smartphone,
Usage Based Billing,
validas
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