Sunday, September 6, 2015

[Strategy Analytics]: "Wi-Fi traffic is growing at more than double the rate of Cellular traffic"


Data from Strategy AnalyticsTelemetry Intelligence Platform shows that "consumer appetite for data (Cellular and Wi-Fi combined) has exploded over threefold between H2 2013 and H1 2015. During the first half of 2015, on average, US Smartphone users consumed 9.7 GB / Month, of which only 1.6 GB / Month or 17% of the total data was generated on Cellular networks .. Wi-Fi traffic is growing at more than double the rate of Cellular traffic across all ethnicities".

Related post - "[ABI]: Wi-Fi Offload Traffic Volume will Exceed All Cellular Traffic" - here



The analysis is based on over one million individual application sessions from 3000+ panel members in the US. The results are powered by Strategy Analytics’ state-of- the-art Telemetry Intelligence Platform by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis". 


See "Smartphone Data Traffic Explodes in US, Witness over 300% Growth in 2 Years" - here.

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