Monday, April 27, 2015

Sandvine Rates North-American OTT Services

HBO Now and  colleagues  on Apple TV
A recent post by Dan Deeth Sandvine's blog shows how the recent HBO recent OTT service, HBO NOW, did compared to the other popular services. "HBO NOW .. is distinct from HBO’s other streaming platform HBO GO in the sense that you can purchase an HBO NOW subscription without the aforementioned television package"

But first we need some DPI: ".. Even though the service went live in the middle of last week, Sandvine was able to provide our customers with a software update on Friday that allowed them to not only measure the service, but more importantly be able to do so in time for the launch for the new season of HBO’s most popular show Game of Thrones.

So what impact did Game of Thrones and HBO NOW have? Below is a snapshot of traffic mix from one fixed network located in the eastern United States taken at 9:30PM .. This is one network, on one day, and Internet traffic does fluctuate, so it is important to not take these figures to be representative of North America:

See "Sunday Night Streams – How Did HBO NOW Fare?" - here.

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