EdgeConneX Shows 12-20% Improvement in Quality of Experience

EdgeConneX announced a "Conviva white paper that validates the EdgeConneX business model. The white paper quantifies significant improvements in Quality of Experience metrics for end-users of Internet content and the content creators themselves. 

 

Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, measured the video data streams of multiple publishers that distributed EdgeConneX-enabled streams for a leading Internet Service Provider (ISP) in San Diego, CA. These measurements were compared against a peer network that did not utilize an edge localization strategy with EdgeConneX.

Conviva found that EdgeConneX-enabled streams produced a 12 to 20% improvement in re-buffering rates, which is a measurement of the percentage of the time a video is loading versus playing on an end-user’s device. Re-buffering rates are a clear indicator of the quality of a video. These rates are directly related to lengthier customer engagement times, greater customer satisfaction, and as a result, lower customer turnover and abandonment.

See "White Paper Confirms EdgeConneX Delivers Superior Video Experience" - here.