BT announced that it has "..raised the stakes in the battle for broadband customers by introducing Totally Unlimited Broadband on all but its entry level offerings – and cutting the price. The UK’s most popular broadband now comes without any usage limits and free from traffic management from just £16 a month for 16Mbps copper broadband, £23 for 38Mbps Infinity or £26 for 76Mbps Infinity".
John Petter (pictured), managing director of BT’s Consumer division, said: “.. Customers told us that they wanted to be able to enjoy catch-up TV, streamed films and other bandwidth-eating applications without having to worry about going over their limit or being slowed down by their ISP .. but we wanted to make that really affordable too, without the sort of traffic management Virgin Media, TalkTalk or EE customers may find themselves subject to. Unlike Sky, we’re extremely confident that our network can stand up to the extra bandwidth demands from totally unlimited products everywhere across the UK"
See "BT launches better value totally unlimited broadband" - here.