Thursday, May 24, 2012
Allot Communications announced the "..expansion of its Proactive Analytics suite to include granular usage insights such Facebook applications traffic, ad network performance or content publishers popularity. In addition, the release features new segmentation capabilities based on device, interest, usage and location, designed for marketing management. With Behavior and Web Analytics". operators can now easily spot trends and identify specific needs of different subscriber segments such as iOS users, light/heavy users, and movie lovers. Advanced, usage-based segmentation enables operators to introduce value-based service plans, better targeted advertising campaigns, revenue-sharing content partnerships, and customer retention activities".
Andrei Elefant (pictured), VP of Marketing and Product Management said: “We have been working closely with our customers on pricing innovation. These new segmentation tools, combined with the performance of the Allot Service Gateway, are the engines required for operators to evolve their network monetization models”
See "Allot Supercharges Proactive Analytics Suite" - here.