Wednesday, May 23, 2012

Guavus: Characterization of OTT Traffic without DPI

Guavus announced it will "..demonstrate its Reflex Big Data Analytics platform, along with a suite of analytics applications tailored for cable operators' needs in customer experience management, network capacity planning and content & media optimization. At a glance, various use cases include:
  • Characterization of OTT traffic without deep packet inspection (DPI)
  • Subscribers' quality of experience via second-screen apps (iPad, Android and IP)
  • Customer care interaction drivers (calls, tickets and truck rolls)
  • Churn impact based on usage behavior, subscribed services and customer care interactions
  • End to end visibility to content delivery and performance metrics
"The Guavus Reflex platform (chart below) is an end-to-end solution that provides actionable, contextually aware insights into customer behavior, network performance and application usage to enable timely, optimal decisions"

In February Guavus announced "..with growing traction in the US, Guavus currently counts three of the top four mobile operators and three of the top five Internet backbone operators as key accounts .. n addition, Guavus recently raised $25 million in a series-B growth round led by Intel Capital, Artiman Ventures and Sofinnovia Ventures" (here)

See "Guavus to Demonstrate Big Data Analytics Applications at The Cable Show" - here.

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