One of the questions was about the opportunities for MNOs to increase revenues from delivering OTT services to their subscribers - "MNOs will be able to monetize OTT traffic by:". Several options were presented, allowing responders (N=81) to mark more than one answer (see the chart below).
The most popular opportunity was "offering subscribers premium services, based on higher QoE for OTT services" (83%) while 44% think MNOs can "encourage subscribers to upgrade to higher service plans" (tiered services). The two may be connected, although "service plans" were not defined in the 2nd option, and may be a higher data cap or other service factors.
"Charging subscribers for the use of certain applications" (for example those that compete with legacy services, such as voice, messaging or video), seems to be a less popular method (25%).