Sunday, December 13, 2015

[ABI]: VIdeo QoE (CDN, Monitoring and Analytics) Market to Reach $477M by 2020

A new study by Eric Abbruzzese, Research Analyst, and Sam Rosen [pictured], VP of Consumer, ABI Research finds that "Content Delivery Network (CDN) Balancing and OTT Monitoring, as well as Real User Monitoring (RUM) and Application Performance Monitoring (APM) technologies used to measure video services are growing, with associated revenues estimated to reach US$477 million in 2020.

While the video analytics market as a whole is rather mature, the desire for more granular, user-level data led to a shift in focus from QoS metrics to QoE services and data .. the increasing complexity of the IP video and OTT content markets will continue to drive both new and existing providers, operators and content owners to pursue deeper analytics capabilities to fully understand the experience of the end user.

Whether mobile or wireline, operators and service providers are focused on minimizing content start times and buffering delays while maximizing video quality and stream reliability .. Real-time, granular, user-level data streams allow the opportunity for a deeper understanding of not only how a network is performing but also how individual users are affected by network idiosyncrasies. Automated load balancing and network optimization platforms will help inform future business decisions, from content licensing to CDN usage

See "Growing IP and OTT Video Delivery Demands and User Experience Focus Drives Network Optimization and Analytics Services" - here.