Telefonica/Movistar Leads CALA’s Trend of Pricing by Application

  

Daniele Tricarico (pictured) reports from Informa’s Mobile VAS CALA event in Miami about new pricing models in Latin America:

"..Pricing by app is already starting in CALA with Telefonica taking the lead. Colombia was the first market  where the Spanish group launched  the ”paquetes de internet”, a number of social media, mobile email and Internet packages that range in price according to the amount of services a subscriber wants access to. A speaker from Movistar Chile at the event confirmed that this is the trend – evolving from access per MB and per hour to access per application – and anticipated that the “paquetes” will be soon extended to the Andean country".

See "Price discrimination by app is a hot topic at Mobile VAS CALA"  - here.

  

Telefonica uses Sandvine's DPI solutions (see "Sandvine Exposes Telefonica/O2 Use Cases" - here mentioning that "Telefonica recently introduced a menu of tiered pricing plans that accommodate subscribers' personalized network usage patterns and budgets ).  

"KPN has decided not to block any services or to set separate rates for different services"

 

After trying to impose a surcharge for the use certain mobile applications (here) and got in return the first European Net Neutrality law (here), KPN announced new mobile service plans.

"On September 5, KPN will introduce new mobile propositions for consumers in the Netherlands under its KPN and Hi brands. The propositions are based on the use of mobile data; they have a wider selection of data bundles and thereby respond to the latest trends in the Dutch telecom market .. The introduction of the new propositions means that .. Mobile data will become more expensive within the bundle .. KPN has decided not to block any services or to set separate rates for different services. The propositions comply with the forthcoming new Dutch legislation and are net neutral .. the consumer will pay more for a new smartphone because these devices are becoming increasingly expensive".

See "New Dutch mobile propositions KPN and Hi" - here.